R for Marketing Research and Analytics

• Κύριοι συγγραφείς: Chapman, Chris (Συγγραφέας), Feit, Elea McDonnell (Συγγραφέας)
• Συγγραφή απο Οργανισμό/Αρχή: SpringerLink (Online service)
• Μορφή: Ηλεκτρονική πηγή Ηλ. βιβλίο
• Γλώσσα: English
• Έκδοση: Cham : Springer International Publishing : Imprint: Springer, 2015.
• Σειρά: Use R!,
• Θέματα: Statistics.; Marketing.; Statistics for Business/Economics/Mathematical Finance/Insurance.; Statistics and Computing/Statistics Programs.

This book is a complete introduction to the power of R for marketing research practitioners. The text describes statistical models from a conceptual point of view with a minimal amount of mathematics, presuming only an introductory knowledge of statistics. Hands-on chapters accelerate the learning c...