Adoption of Innovation Balancing Internal and External Stakeholders in the Marketing of Innovation /

• Συγγραφή απο Οργανισμό/Αρχή: SpringerLink (Online service)
• Άλλοι συγγραφείς: Brem, Alexander (Επιμελητής έκδοσης), Viardot, Éric (Επιμελητής έκδοσης)
• Μορφή: Ηλεκτρονική πηγή Ηλ. βιβλίο
• Γλώσσα: English
• Έκδοση: Cham : Springer International Publishing : Imprint: Springer, 2015.
• Θέματα: Business.; Marketing.; Leadership.; Management.; Industrial management.; Business and Management.; Innovation/Technology Management.; Business Strategy/Leadership.

This edited volume brings together academics from both innovation and marketing fields to explore the additional value for companies that can be generated with the innovations in marketing and the marketing of innovations. If ideas need to reach the marketplace, then marketing strategies, concepts a...

Πίνακας περιεχομένων:

• Adoption of Innovation - Balancing Internal and External Stakeholders in the Marketing of Innovation
• Corporate Prediction Markets for Innovation Management
• Innovations in Consumer Science: Applications of Neuro-Scientific Research Tools
• Social Cognitive Theory and the Technology Acceptance Model in the Cloud Computing Context: The Role of Social Networks, Privacy Concerns and Behavioural Advertising
• Customer Co-Production and Service Innovation Characteristics: A Conceptual Argument
• Building Innovative Competitive Advantage in the Mind of Customers
• Institutions and Collaborative Innovation
• Organizing Open Innovation for Sustainability
• Visions and Radical Innovation: A Typology
• Innovating the Business Model: The Case of Space
• Real Options Reasoning and Innovative Performance in the Context of Dynamic Capabilities
• Uncovering Driving Forces for Better Product Innovation: Have Russian Firms Learned to Balance the Focus on Internal and External Partner?.