Inter-Regional Place Branding Best Practices, Challenges and Solutions /

• Συγγραφή απο Οργανισμό/Αρχή: SpringerLink (Online service)
• Άλλοι συγγραφείς: Zenker, Sebastian (Επιμελητής έκδοσης), Jacobsen, Björn P. (Επιμελητής έκδοσης)
• Μορφή: Ηλεκτρονική πηγή Ηλ. βιβλίο
• Γλώσσα: English
• Έκδοση: Cham : Springer International Publishing : Imprint: Springer, 2015.
• Θέματα: Geography.; Economic geography.; Environmental economics.; Regional economics.; Spatial economics.; Economic Geography.; Regional/Spatial Science.; Environmental Economics.

This book examines and clarifies key aspects of regional branding with the special focus of inter-regional brands. Today regions are in strong competition for companies, tourists, and most of all talent. In order to differentiate one region from another, regional developers, politicians and planners...