Inter-Regional Place Branding Best Practices, Challenges and Solutions /
This book examines and clarifies key aspects of regional branding with the special focus of inter-regional brands. Today regions are in strong competition for companies, tourists, and most of all talent. In order to differentiate one region from another, regional developers, politicians and planners...
| Συγγραφή απο Οργανισμό/Αρχή: | |
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| Άλλοι συγγραφείς: | , |
| Μορφή: | Ηλεκτρονική πηγή Ηλ. βιβλίο |
| Γλώσσα: | English |
| Έκδοση: |
Cham :
Springer International Publishing : Imprint: Springer,
2015.
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| Θέματα: | |
| Διαθέσιμο Online: | Full Text via HEAL-Link |
Πίνακας περιεχομένων:
- Inter-regional place branding and the role of so-called meta-brands
- The relationship between different levels of place for place branding
- A co-operative approach to local and regional development
- Factors Influencing the Choice of a Living Destination of a Highly Skilled Workforce
- Development of Methodology for Measuring the Residents Utility within the Place Marketing: Problem Statement
- Cross-border place branding: the perception of citizens
- Inter-regional place branding concepts: the role of amenity migration in promoting place- and people-centred development
- Best Practices of Cross-border Place Branding in Europe
- Reaching a “Critical Mass”: Analysis of Inter-Regional Co-operation amongst Communities in Ontario, Canada
- Cross-border Place Branding: “Zooming in” the potential case of North of Portugal and Galicia
- One regional marketing project, two and a half regions – evaluating marketing activities of regions with respect to different stakeholder perspectives
- Challenges for Interregional Place Branding for Cruise Tourism in the Black Sea Region.
