Employee Engagement in Media Management Creativeness and Organizational Development /

• Main Author: Georgiades, Stavros (Author)
• Corporate Author: SpringerLink (Online service)
• Format: Electronic eBook
• Language: English
• Published: Cham : Springer International Publishing : Imprint: Springer, 2015.
• Series: Media Business and Innovation
• Subjects: Business.; Industrial management.; Organization.; Planning.; Personnel management.; Business and Management.; Media Management.; Human Resource Management.

This book explores a major media management topic on the basis of case study research conducted in European, US and Brazilian media companies. More specifically, it examines the dynamics of employee engagement, aiming at organizational development through change. The book contemplates the discipline...

Table of Contents:

• 1 Introduction
• 2 Employee Engagement and Organizational Change
• 3 Communication Process to Achieve Employee Engagement
• 4 Organizational Arrangements for Participation Leading Towards Employee Engagement
• 5 Employee Engagement Implementation Leading Towards Employee Creativity
• 6 Assessing Employee Creativity
• 7 Conclusion.