Wine Queens Understanding the Role of Women in Wine Marketing /

• Κύριος συγγραφέας: Ramšak, Mojca (Συγγραφέας)
• Συγγραφή απο Οργανισμό/Αρχή: SpringerLink (Online service)
• Μορφή: Ηλεκτρονική πηγή Ηλ. βιβλίο
• Γλώσσα: English
• Έκδοση: Cham : Springer International Publishing : Imprint: Springer, 2015.
• Σειρά: SpringerBriefs in Business,
• Θέματα: Business.; Cultural heritage.; Marketing.; Tourism.; Management.; Sociology.; Sex (Psychology).; Gender expression.; Gender identity.; Business and Management.; Gender Studies.; Cultural Heritage.; Tourism Management.

This book explores a fairly unique wine marketing topic by examining the role and historic function of Wine Queens and Wine Kings. The author charts the history of Wine Queens in Europe, the Americas and Asia, while also focusing on cases from Slovenia. The difference between Wine Queens and Beauty...

Πίνακας περιεχομένων:

• The Initiation into the Wine Kingdom
• The World History of Wine Queens
• The Lessons from the Slovene Case
• The Material Inventory of Wine Queens
• The Marketing Approach in Wine Kingdom
• The Wine Queen and the Beauty Queen
• The Objectification Makes the Profit
• Concluding Thoughts.