Proceedings of the 1979 Academy of Marketing Science (AMS) Annual Conference

• Corporate Author: SpringerLink (Online service)
• Other Authors: Gitlow, Howard S. (Editor), Wheatley, Edward W. (Editor)
• Format: Electronic eBook
• Language: English
• Published: Cham : Springer International Publishing : Imprint: Springer, 2016.
• Series: Developments in Marketing Science: Proceedings of the Academy of Marketing Science,
• Subjects: Business.; Marketing.; Leadership.; Sales management.; Business and Management.; Business Strategy/Leadership.; Sales/Distribution.

This volume includes the full proceedings from the 1979 Academy of Marketing Science (AMS) Annual Conference held in Miami, Florida. It provides a variety of quality research in the fields of marketing theory and practice in areas such as consumer behaviour, marketing management, marketing education...

Table of Contents:

• Preface
• Foreword
• Consumer Behavior
• Distribution
• International Marketing
• Marketing Communications
• Marketing Education
• Marketing Management
• Marketing Research
• Non-Traditional
• Product, Planning and Development
• Social, Governmental, Ethical/Marketing Theory and History
• Research in Progress
• Miscellaneous Papers.