Proceedings of the 1983 Academy of Marketing Science (AMS) Annual Conference

• Συγγραφή απο Οργανισμό/Αρχή: SpringerLink (Online service)
• Άλλοι συγγραφείς: Rogers III, John C. (Επιμελητής έκδοσης), Lamb, Jr., Charles W. (Επιμελητής έκδοσης)
• Μορφή: Ηλεκτρονική πηγή Ηλ. βιβλίο
• Γλώσσα: English
• Έκδοση: Cham : Springer International Publishing : Imprint: Springer, 2015.
• Σειρά: Developments in Marketing Science: Proceedings of the Academy of Marketing Science,
• Θέματα: Business.; Marketing.; Leadership.; Sales management.; Business and Management.; Business Strategy/Leadership.; Sales/Distribution.

This volume includes the full proceedings from the 1983 Academy of Marketing Science (AMS) Annual Conference held in Miami, Florida. It provides a variety of quality research in the fields of marketing theory and practice in areas such as consumer behaviour, marketing history marketing management, m...

Πίνακας περιεχομένων:

• Foreword
• Preface
• Channels of Distribution
• Comparative Marketing
• Consumer Behavior
• Futurism in Marketing
• Health Services Marketing
• Industrial Marketing
• International Marketing
• Marketing Education
• Marketing History and Theory
• Marketing in The Third World Countries
• Marketing Management
• Non-Profit
• Research
• Society
• Physical Distribution/Logistics
• Promotions
• Policy
• Quantitative Marketing
• Tourism
• Research in Progress.