Proceedings of the 1982 Academy of Marketing Science (AMS) Annual Conference

• Corporate Author: SpringerLink (Online service)
• Other Authors: Kothari, Vinay (Editor)
• Format: Electronic eBook
• Language: English
• Published: Cham : Springer International Publishing : Imprint: Springer, 2015.
• Series: Developments in Marketing Science: Proceedings of the Academy of Marketing Science,
• Subjects: Business.; Marketing.; Leadership.; Sales management.; Business and Management.; Business Strategy/Leadership.; Sales/Distribution.

This volume includes the full proceedings from the 1982 Academy of Marketing Science (AMS) Annual Conference held in Las Vegas, Nevada. It provides a variety of quality research in the fields of marketing theory and practice in areas such as consumer behaviour, marketing management, marketing educat...

Table of Contents:

• Foreword
• Preface
• Channels of Distribution
• Comparative Marketing
• Consumer Behavior
• Health Services Marketing
• Industrial Marketing
• International Marketing
• Marketing Education
• Marketing Management
• Marketing and Non-Profit Organizations
• Marketing Research
• Marketing and Society
• Physical Distribution and Logistics
• Promotions
• Public Policy
• Quantitative Analysis
• Small Business Management/Marketing
• Research in Progress
• Miscellaneous.