Proceedings of the 1984 Academy of Marketing Science (AMS) Annual Conference

Proceedings of the 1984 Academy of Marketing Science (AMS) Annual Conference

This volume includes the full proceedings from the 1984 Academy of Marketing Science (AMS) Annual Conference held in Niagara Falls, New York. It provides a variety of quality research in the fields of marketing theory and practice in areas such as consumer behaviour, marketing management, marketing...

Πλήρης περιγραφή

Λεπτομέρειες βιβλιογραφικής εγγραφής
Συγγραφή απο Οργανισμό/Αρχή:	SpringerLink (Online service)
Άλλοι συγγραφείς:	Lindquist, Jay D. (Επιμελητής έκδοσης)
Μορφή:	Ηλεκτρονική πηγή Ηλ. βιβλίο
Γλώσσα:	English
Έκδοση:	Cham : Springer International Publishing : Imprint: Springer, 2015.
Σειρά:	Developments in Marketing Science: Proceedings of the Academy of Marketing Science,
Θέματα:	Business. Marketing. Leadership. Sales management. Business and Management. Business Strategy/Leadership. Sales/Distribution.
Διαθέσιμο Online:	Full Text via HEAL-Link

Παρόμοια τεκμήρια

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