APA (7th ed.) Citation

SpringerLink (Online service) & Bellur, V. V. (2015). The 1980’s: A Decade of Marketing Challenges: Proceedings of the 1981 Academy of Marketing Science (AMS) Annual Conference. Springer International Publishing : Imprint: Springer.

Chicago Style (17th ed.) Citation

SpringerLink (Online service) and Venkatakrishna V. Bellur. The 1980’s: A Decade of Marketing Challenges: Proceedings of the 1981 Academy of Marketing Science (AMS) Annual Conference. Cham: Springer International Publishing : Imprint: Springer, 2015.

MLA (8th ed.) Citation

SpringerLink (Online service) and Venkatakrishna V. Bellur. The 1980’s: A Decade of Marketing Challenges: Proceedings of the 1981 Academy of Marketing Science (AMS) Annual Conference. Springer International Publishing : Imprint: Springer, 2015.