The 1980’s: A Decade of Marketing Challenges Proceedings of the 1981 Academy of Marketing Science (AMS) Annual Conference /

The 1980’s: A Decade of Marketing Challenges Proceedings of the 1981 Academy of Marketing Science (AMS) Annual Conference /

This volume includes the full proceedings from the 1981 Academy of Marketing Science(AMS) Annual Conference held in Miami Beach, Florida with the theme The 1980’s: A Decade of Marketing Challenges. It provides a variety of quality research in the fi elds of marketing theory and practice in areas suc...

Πλήρης περιγραφή

Λεπτομέρειες βιβλιογραφικής εγγραφής
Συγγραφή απο Οργανισμό/Αρχή:	SpringerLink (Online service)
Άλλοι συγγραφείς:	Bellur, Venkatakrishna V. (Επιμελητής έκδοσης)
Μορφή:	Ηλεκτρονική πηγή Ηλ. βιβλίο
Γλώσσα:	English
Έκδοση:	Cham : Springer International Publishing : Imprint: Springer, 2015.
Σειρά:	Developments in Marketing Science: Proceedings of the Academy of Marketing Science,
Θέματα:	Business. Marketing. Leadership. Sales management. Business and Management. Business Strategy/Leadership. Sales/Distribution.
Διαθέσιμο Online:	Full Text via HEAL-Link

Παρόμοια τεκμήρια

Marketing Horizons: A 1980's Perspective Proceedings of the 1980 Academy of Marketing Science (AMS) Annual Conference /
Έκδοση: (2015)

Marketing Challenges in a Turbulent Business Environment Proceedings of the 2014 Academy of Marketing Science (AMS) World Marketing Congress /
Έκδοση: (2016)

Revolution in Marketing: Market Driving Changes Proceedings of the 2006 Academy of Marketing Science (AMS) Annual Conference /
Έκδοση: (2015)

Proceedings of the 2009 Academy of Marketing Science (AMS) Annual Conference
Έκδοση: (2015)

Proceedings of the 2008 Academy of Marketing Science (AMS) Annual Conference
Έκδοση: (2015)

Proceedings of the 1986 Academy of Marketing Science (AMS) Annual Conference
Έκδοση: (2015)

Proceedings of the 2010 Academy of Marketing Science (AMS) Annual Conference
Έκδοση: (2015)

Proceedings of the 2007 Academy of Marketing Science (AMS) Annual Conference
Έκδοση: (2015)

Proceedings of the 2002 Academy of Marketing Science (AMS) Annual Conference
Έκδοση: (2015)

Proceedings of the 2000 Academy of Marketing Science (AMS) Annual Conference
Έκδοση: (2015)

Proceedings of the 1983 Academy of Marketing Science (AMS) Annual Conference
Έκδοση: (2015)

Proceedings of the 1985 Academy of Marketing Science (AMS) Annual Conference
Έκδοση: (2015)

Proceedings of the 1982 Academy of Marketing Science (AMS) Annual Conference
Έκδοση: (2015)

Proceedings of the 1984 Academy of Marketing Science (AMS) Annual Conference
Έκδοση: (2015)

Proceedings of the 1999 Academy of Marketing Science (AMS) Annual Conference
Έκδοση: (2015)

Proceedings of the 1998 Academy of Marketing Science (AMS) Annual Conference
Έκδοση: (2015)

Proceedings of the 1997 Academy of Marketing Science (AMS) Annual Conference
Έκδοση: (2015)

Proceedings of the 1996 Academy of Marketing Science (AMS) Annual Conference
Έκδοση: (2015)

Proceedings of the 1995 Academy of Marketing Science (AMS) Annual Conference
Έκδοση: (2015)

Proceedings of the 1993 Academy of Marketing Science (AMS) Annual Conference
Έκδοση: (2015)

Proceedings of the 1994 Academy of Marketing Science (AMS) Annual Conference
Έκδοση: (2015)

Proceedings of the 1992 Academy of Marketing Science (AMS) Annual Conference
Έκδοση: (2015)

Proceedings of the 1990 Academy of Marketing Science (AMS) Annual Conference
Έκδοση: (2015)

Proceedings of the 1988 Academy of Marketing Science (AMS) Annual Conference
Έκδοση: (2015)

Proceedings of the 1991 Academy of Marketing Science (AMS) Annual Conference
Έκδοση: (2015)

Proceedings of the 1987 Academy of Marketing Science (AMS) Annual Conference
Έκδοση: (2015)

Proceedings of the 1989 Academy of Marketing Science (AMS) Annual Conference
Έκδοση: (2015)

Proceedings of the 1979 Academy of Marketing Science (AMS) Annual Conference
Έκδοση: (2016)

Creating and Delivering Value in Marketing Proceedings of the 2003 Academy of Marketing Science (AMS) Annual Conference /
Έκδοση: (2015)

New Meanings for Marketing in a New Millennium Proceedings of the 2001 Academy of Marketing Science (AMS) Annual Conference /
Έκδοση: (2015)

Ideas in Marketing: Finding the New and Polishing the Old Proceedings of the 2013 Academy of Marketing Science (AMS) Annual Conference /
Έκδοση: (2015)

Marketing, Technology and Customer Commitment in the New Economy Proceedings of the 2005 Academy of Marketing Science (AMS) Annual Conference /
Έκδοση: (2015)

Let’s Get Engaged! Crossing the Threshold of Marketing’s Engagement Era Proceedings of the 2014 Academy of Marketing Science (AMS) Annual Conference /
Έκδοση: (2016)

Assessing the Different Roles of Marketing Theory and Practice in the Jaws of Economic Uncertainty Proceedings of the 2004 Academy of Marketing Science (AMS) Annual Conference /
Έκδοση: (2015)

Celebrating America’s Pastimes: Baseball, Hot Dogs, Apple Pie and Marketing? Proceedings of the 2015 Academy of Marketing Science (AMS) Annual Conference /
Έκδοση: (2016)

The Sustainable Global Marketplace Proceedings of the 2011 Academy of Marketing Science (AMS) Annual Conference /
Έκδοση: (2015)

Proceedings of the 1998 Multicultural Marketing Conference
Έκδοση: (2015)

Proceedings of the 1996 Multicultural Marketing Conference
Έκδοση: (2015)

Minority Marketing: Issues and Prospects Proceedings of the 1987 Minority Marketing Congress /
Έκδοση: (2015)

Proceedings of the 1988 International Conference of Services Marketing
Έκδοση: (2015)

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