The 1980’s: A Decade of Marketing Challenges Proceedings of the 1981 Academy of Marketing Science (AMS) Annual Conference /

• Corporate Author: SpringerLink (Online service)
• Other Authors: Bellur, Venkatakrishna V. (Editor)
• Format: Electronic eBook
• Language: English
• Published: Cham : Springer International Publishing : Imprint: Springer, 2015.
• Series: Developments in Marketing Science: Proceedings of the Academy of Marketing Science,
• Subjects: Business.; Marketing.; Leadership.; Sales management.; Business and Management.; Business Strategy/Leadership.; Sales/Distribution.

This volume includes the full proceedings from the 1981 Academy of Marketing Science(AMS) Annual Conference held in Miami Beach, Florida with the theme The 1980’s: A Decade of Marketing Challenges. It provides a variety of quality research in the fi elds of marketing theory and practice in areas suc...

Table of Contents:

• Preface
• Foreword
• Channels of Distribution
• Consumer Behavior
• Industrial Marketing
• International Marketing
• Marketing Education
• Marketing Management
• Marketing Research
• Non-Profit and Health Services Marketing
• Promotions
• Public Policy
• Quantitative Marketing
• Research in Progress
• Miscellaneous.