Proceedings of the 1988 Academy of Marketing Science (AMS) Annual Conference

• Corporate Author: SpringerLink (Online service)
• Other Authors: Bahn, Kenneth D. (Editor)
• Format: Electronic eBook
• Language: English
• Published: Cham : Springer International Publishing : Imprint: Springer, 2015.
• Series: Developments in Marketing Science: Proceedings of the Academy of Marketing Science,
• Subjects: Business.; Marketing.; Leadership.; Sales management.; Business and Management.; Business Strategy/Leadership.; Sales/Distribution.

This volume includes the full proceedings from the 1988 Academy of Marketing Science (AMS) Annual Conference held in Montreal, Canada. It provides a variety of quality research in the fields of marketing theory and practice in areas such as consumer behaviour, marketing management, marketing educati...

Table of Contents:

• Foreword
• Preface
• Consumer Behavior
• International Marketing
• Marketing Education/Macromarketing
• Marketing Management
• Sales Management/Industrial Marketing
• Marketing of Services
• Research Methodology
• Channels and Physical Distribution
• Research in Progress.