Proceedings of the 1988 Academy of Marketing Science (AMS) Annual Conference

This volume includes the full proceedings from the 1988 Academy of Marketing Science (AMS) Annual Conference held in Montreal, Canada. It provides a variety of quality research in the fields of marketing theory and practice in areas such as consumer behaviour, marketing management, marketing educati...

Πλήρης περιγραφή

Λεπτομέρειες βιβλιογραφικής εγγραφής
Συγγραφή απο Οργανισμό/Αρχή: SpringerLink (Online service)
Άλλοι συγγραφείς: Bahn, Kenneth D. (Επιμελητής έκδοσης)
Μορφή: Ηλεκτρονική πηγή Ηλ. βιβλίο
Γλώσσα:English
Έκδοση: Cham : Springer International Publishing : Imprint: Springer, 2015.
Σειρά:Developments in Marketing Science: Proceedings of the Academy of Marketing Science,
Θέματα:
Διαθέσιμο Online:Full Text via HEAL-Link
Πίνακας περιεχομένων:
  • Foreword
  • Preface
  • Consumer Behavior
  • International Marketing
  • Marketing Education/Macromarketing
  • Marketing Management
  • Sales Management/Industrial Marketing
  • Marketing of Services
  • Research Methodology
  • Channels and Physical Distribution
  • Research in Progress.