Proceedings of the 1991 Academy of Marketing Science (AMS) Annual Conference

• Corporate Author: SpringerLink (Online service)
• Other Authors: King, Robert L. (Editor)
• Format: Electronic eBook
• Language: English
• Published: Cham : Springer International Publishing : Imprint: Springer, 2015.
• Series: Developments in Marketing Science: Proceedings of the Academy of Marketing Science,
• Subjects: Business.; Marketing.; Leadership.; Sales management.; Business and Management.; Business Strategy/Leadership.; Sales/Distribution.

This volume includes the full proceedings from the 1991 Academy of Marketing Science (AMS) Annual Conference held in Fort Lauderdale, Florida. The research and presentations offered in this volume cover many aspects of marketing science including marketing strategy, consumer behavior, international...

Table of Contents:

• Buyer Behavior
• Channel Management
• International Marketing
• Marketing Education
• Marketing of Services
• Minority Marketing
• Product Pricing Management
• Promotion Management
• Research Methodology.