Proceedings of the 1995 World Marketing Congress

Proceedings of the 1995 World Marketing Congress

This volume includes the full proceedings from the 1995 World Marketing Congress held in Istanbul, Turkey. The focus of the conference and the enclosed papers is on marketing thought and practices throughout the world. This volume resents papers on various topics including marketing management, mark...

Πλήρης περιγραφή

Λεπτομέρειες βιβλιογραφικής εγγραφής
Συγγραφή απο Οργανισμό/Αρχή: SpringerLink (Online service)
Άλλοι συγγραφείς: Grant, K. (Επιμελητής έκδοσης), Walker, I. (Επιμελητής έκδοσης)
Μορφή: Ηλεκτρονική πηγή Ηλ. βιβλίο
Γλώσσα:English
Έκδοση: Cham : Springer International Publishing : Imprint: Springer, 2015.
Σειρά:Developments in Marketing Science: Proceedings of the Academy of Marketing Science,
Θέματα:
Business.
Marketing.
Leadership.
Sales management.
Business and Management.
Business Strategy/Leadership.
Sales/Distribution.
Διαθέσιμο Online:Full Text via HEAL-Link
Πίνακας περιεχομένων:
  • The Olympics and the Marketing of Sports
  • International Trade, Joint Ventures and Related Strategies
  • Macro/Environmental/Ethics/Quality-of-Life Marketing: Ethics, Health Public Policy, and International Market Segmentation
  • Theoretical Concepts and Practical Applications
  • Macro/Environmental/Ethics/Quality-of-Life Marketing: Marketing and Environment
  • Selling and Sales Management Issues: Strategic Issues in Sales Management
  • Cross Cultural Issues in Consumer Behavior: Special Topics
  • Developments in Marketing Research: New Directions in Marketing Research
  • Pricing and Countertrade (Pricing & Barter)
  • Services Marketing Track: Management Issues in Services Marketing
  • Contemporary Issues in Asian/Pacific Markets
  • Channels of Distribution, Strategic Alliances and Direct Marketing
  • Cross Cultural Issues in Consumer Behavior: Regional Comparisons in Consumer Behavior
  • Development in Marketing Research: Analytical Techniques: New Applications
  • Relationship Marketing: Sex, Service Quality and Customer Satisfaction
  • Challenges of Marketing and Economic Development: Contemporary Issues
  • Channels of Distribution, Strategic Alliances, and Direct Marketing: Building Strategic Alliances
  • Cross Cultural Issues in Consumer Behavior: Regional Comparisons in Consumer Behavior
  • Issues in International Retailing: Contemporary Issues in Retailing
  • The Olympics and the Marketing of Sports: Sponsorship
  • Relationship Marketing: A New Philosophy for Marketing or a New Function.

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