Proceedings of the 1988 International Conference of Services Marketing

• Corporate Author: SpringerLink (Online service)
• Other Authors: Thomas, Edward G. (Editor), Rao, S.R (Editor)
• Format: Electronic eBook
• Language: English
• Published: Cham : Springer International Publishing : Imprint: Springer, 2015.
• Series: Developments in Marketing Science: Proceedings of the Academy of Marketing Science,
• Subjects: Business.; Marketing.; Leadership.; Sales management.; Business and Management.; Business Strategy/Leadership.; Sales/Distribution.

This volume includes the full proceedings from the 1988 International Conference on Services Marketing presented by the Academy of Marketing Science (AMS) and the Marketing Department of Cleveland State University in Cleveland, Ohio. It provides a variety of quality research in the field of Services...

Table of Contents:

• Papers from Opening Competitive Paper Session
• Travel and Tourism
• Leisure and Recreation
• Recreational Services
• International Services
• Financial Services
• Services Marketing Strategies and Techniques
• Travel and Hospitality
• Health Care Services
• Nonprofit Services
• Industrial Services.