Proceedings of the 1988 International Conference of Services Marketing

• Συγγραφή απο Οργανισμό/Αρχή: SpringerLink (Online service)
• Άλλοι συγγραφείς: Thomas, Edward G. (Επιμελητής έκδοσης), Rao, S.R (Επιμελητής έκδοσης)
• Μορφή: Ηλεκτρονική πηγή Ηλ. βιβλίο
• Γλώσσα: English
• Έκδοση: Cham : Springer International Publishing : Imprint: Springer, 2015.
• Σειρά: Developments in Marketing Science: Proceedings of the Academy of Marketing Science,
• Θέματα: Business.; Marketing.; Leadership.; Sales management.; Business and Management.; Business Strategy/Leadership.; Sales/Distribution.

This volume includes the full proceedings from the 1988 International Conference on Services Marketing presented by the Academy of Marketing Science (AMS) and the Marketing Department of Cleveland State University in Cleveland, Ohio. It provides a variety of quality research in the field of Services...

Πίνακας περιεχομένων:

• Papers from Opening Competitive Paper Session
• Travel and Tourism
• Leisure and Recreation
• Recreational Services
• International Services
• Financial Services
• Services Marketing Strategies and Techniques
• Travel and Hospitality
• Health Care Services
• Nonprofit Services
• Industrial Services.