Proceedings of the 1993 World Marketing Congress

• Corporate Author: SpringerLink (Online service)
• Other Authors: Sirgy, M. Joseph (Editor), Bahn, Kenneth D. (Editor), Erem, Tunc (Editor)
• Format: Electronic eBook
• Language: English
• Published: Cham : Springer International Publishing : Imprint: Springer, 2015.
• Series: Developments in Marketing Science: Proceedings of the Academy of Marketing Science,
• Subjects: Business.; Marketing.; Leadership.; Sales management.; Business and Management.; Business Strategy/Leadership.; Sales/Distribution.

This volume includes the full proceedings from the 1993 World Marketing Congress held in Istanbul, Turkey. The focus of the conference and the enclosed papers is on marketing thought and practices from a global perspective. This volume resents papers on various topics including marketing management,...

Table of Contents:

• Innovation, Technology, and Product Strategy
• Pricing and Countertrade
• Logistics
• Comparative Marketing Systems
• Industrial Marketing
• Sales Management
• Services Marketing
• Marketing Channels
• International Marketing Management
• Marketing Communications
• Emergence of the European Community
• Buyer Behavior
• Retailing
• Marketing and Development
• Consumer Marketing
• International Trade and Business Strategies
• Macromarketing
• Marketing Research
• Purchasing Management
• Public Policy and Marketing.