Global Perspectives in Marketing for the 21st Century Proceedings of the 1999 World Marketing Congress /

• Συγγραφή απο Οργανισμό/Αρχή: SpringerLink (Online service)
• Άλλοι συγγραφείς: Manrai, Ajay K. (Επιμελητής έκδοσης), Meadow, H. Lee (Επιμελητής έκδοσης)
• Μορφή: Ηλεκτρονική πηγή Ηλ. βιβλίο
• Γλώσσα: English
• Έκδοση: Cham : Springer International Publishing : Imprint: Springer, 2015.
• Σειρά: Developments in Marketing Science: Proceedings of the Academy of Marketing Science,
• Θέματα: Business.; Marketing.; Leadership.; Sales management.; Business and Management.; Business Strategy/Leadership.; Sales/Distribution.

This volume includes the full proceedings from the 1999 World Marketing Congress held in Qawra, Malta with the theme Global Perspectives in Marketing for the 21st Century. The focus of the conference and the enclosed papers is on marketing thought and practices from a global perspective. This volume...

Πίνακας περιεχομένων:

• International Channel Structure and Strategy
• Marketing Research I
• Services Marketing I
• Current Issues in European Marketing I
• Current Issues in Asia, Australia and New Zealand Marketing I
• Communication and Promotion Strategy I
• Consumer Behavior I
• International/Multicultural Marketing I
• Strategic Issues in Marketing Channels Strategy
• Marketing Research II
• Communication and Promotion Strategy II
• Service Marketing II
• Cross-Cultural Marketing I
• Relationship Marketing I
• International/Multicultural Marketing II
• Marketing Strategy I
• Services Marketing III
• Consumer Behavior II + Business-to-Business Marketing I
• Marketing Strategy II
• Direct and Interactive Marketing
• Cross-Cultural Marketing II
• Consumer Behavior III, Commerce and Culture + Relationship Marketing II
• Management and Consumer Issues in Retail Environment
• Product Strategy, Innovation and Technology I
• Consumer Behavior IV, Countries, Cultures, and Markets
• Current Issues in Asia, Australia and New Zealand Marketing III
• International/Multicultural Marketing III
• Current Issues in Asia, Australia and New Zealand Marketing IV
• Current Issues in European Marketing II
• Consumer Behavior V
• International/Multicultural Marketing IV
• Relationship Marketing III
• Product Strategy, Innovation and Technology II
• Watching Sports, Dressing Well, and Keeping Customers Loyal
• Marketing Strategy III
• Cross-Cultural Marketing III
• New Innovations in Marketing Education
• Sales Management
• International/Multicultural Marketing V
• Current Issues in Asia, Australia and New Zealand Marketing V
• Relationship Marketing IV.