Proceedings of the 1998 Multicultural Marketing Conference

• Συγγραφή απο Οργανισμό/Αρχή: SpringerLink (Online service)
• Άλλοι συγγραφείς: Chebat, Jean-Charles (Επιμελητής έκδοσης), Oumlil, A. Ben (Επιμελητής έκδοσης)
• Μορφή: Ηλεκτρονική πηγή Ηλ. βιβλίο
• Γλώσσα: English
• Έκδοση: Cham : Springer International Publishing : Imprint: Springer, 2015.
• Σειρά: Developments in Marketing Science: Proceedings of the Academy of Marketing Science,
• Θέματα: Business.; Marketing.; Leadership.; Sales management.; Business and Management.; Business Strategy/Leadership.; Sales/Distribution.

This volume includes the full proceedings from the 1998 Multicultural Marketing Conference held in Montreal, Canada. The focus of the conference and the enclosed papers is on marketing to various ethnic groups in both a US and global context. It presents papers on various multicultural issues across...

Πίνακας περιεχομένων:

• Multicultural Issues in Asia: Part I
• Multicultural Marketing Issues in Africa: Part I
• Cultural Effects on Marketing Strategies: Implications for Turkey
• Issues in Multicultural Market Segments
• Quality-of-Life Issues in Multicultural Marketing Contexts
• The Impact of Culture on Promotional Strategy
• New Approaches to the Understanding of Japanese Consumers and Marketing
• Multi-Cultural Issues in Advertising
• Entry Strategies in Emerging Markets of Asia and Africa
• African-American Consumers Behavior
• Multicultural Services Marketing
• Asian-American Markets: Strategic Issues and Insights
• Multicultural Marketing Issues in Africa: Part II
• Cultural Effects: Markets of Eastern European/Middle East Countries
• Marketing Ethics: Research in Progress
• Multicultural Issues in Retailing
• Multicultural Research Methodology
• Issues in Marketing to Hispanic-American Consumers
• Multicultural Issues in Business-to-Business Marketing
• Multicultural Perceptual Differences and Strategic Tools
• Multicultural Issues in Sales Management
• Healthcare Marketing
• Marketing to African-American Consumers
• Issues in Advertising and Marketing Research in Japan
• Canadian Perspectives on Culture and Ethnicity in Marketing Management
• Multicultural Issues in Asia: Part II
• Multicultural Marketing Issues in Africa: Work-in-Progress
• Business-to-Business Marketing: Work in Progress
• The Role of Culture in Marketing: Canadian Perspectives
• Multicultural European Issues in Marketing
• Multicultural Issues in Australia and New Zealand.