Minority Marketing: Issues and Prospects Proceedings of the 1987 Minority Marketing Congress /
This volume includes the full proceedings from the 1987 Minority Marketing Congress held in Greensboro, North Carolina under the theme Minority Marketing: Issues and Prospects. It provides a variety of quality research in the field of minority marketing in order to assimilate and enhance knowledge o...
Συγγραφή απο Οργανισμό/Αρχή: | SpringerLink (Online service) |
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Άλλοι συγγραφείς: | King, Robert L. (Επιμελητής έκδοσης) |
Μορφή: | Ηλεκτρονική πηγή Ηλ. βιβλίο |
Γλώσσα: | English |
Έκδοση: |
Cham :
Springer International Publishing : Imprint: Springer,
2015.
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Σειρά: | Developments in Marketing Science: Proceedings of the Academy of Marketing Science,
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Θέματα: | |
Διαθέσιμο Online: | Full Text via HEAL-Link |
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Proceedings of the 1993 World Marketing Congress
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