Minority Marketing: Issues and Prospects Proceedings of the 1987 Minority Marketing Congress /

• Corporate Author: SpringerLink (Online service)
• Other Authors: King, Robert L. (Editor)
• Format: Electronic eBook
• Language: English
• Published: Cham : Springer International Publishing : Imprint: Springer, 2015.
• Series: Developments in Marketing Science: Proceedings of the Academy of Marketing Science,
• Subjects: Business.; Marketing.; Leadership.; Sales management.; Business and Management.; Business Strategy/Leadership.; Sales/Distribution.

This volume includes the full proceedings from the 1987 Minority Marketing Congress held in Greensboro, North Carolina under the theme Minority Marketing: Issues and Prospects. It provides a variety of quality research in the field of minority marketing in order to assimilate and enhance knowledge o...

Table of Contents:

• Foreword
• Plenary Session
• Issues in Methodology
• Consumer Behavior,-  Minorities and Advertising and Promotion
• Minority Enterprises.