|
|
|
|
| LEADER |
02420nam a22004935i 4500 |
| 001 |
978-3-319-17617-8 |
| 003 |
DE-He213 |
| 005 |
20151204160344.0 |
| 007 |
cr nn 008mamaa |
| 008 |
150522s2015 gw | s |||| 0|eng d |
| 020 |
|
|
|a 9783319176178
|9 978-3-319-17617-8
|
| 024 |
7 |
|
|a 10.1007/978-3-319-17617-8
|2 doi
|
| 040 |
|
|
|d GrThAP
|
| 050 |
|
4 |
|a JA85-85.2
|
| 072 |
|
7 |
|a JPA
|2 bicssc
|
| 072 |
|
7 |
|a POL000000
|2 bisacsh
|
| 082 |
0 |
4 |
|a 320.014
|2 23
|
| 100 |
1 |
|
|a Giansante, Gianluca.
|e author.
|
| 245 |
1 |
0 |
|a Online Political Communication
|h [electronic resource] :
|b How to Use the Web to Build Consensus and Boost Participation /
|c by Gianluca Giansante.
|
| 264 |
|
1 |
|a Cham :
|b Springer International Publishing :
|b Imprint: Springer,
|c 2015.
|
| 300 |
|
|
|a XV, 188 p. 28 illus., 20 illus. in color.
|b online resource.
|
| 336 |
|
|
|a text
|b txt
|2 rdacontent
|
| 337 |
|
|
|a computer
|b c
|2 rdamedia
|
| 338 |
|
|
|a online resource
|b cr
|2 rdacarrier
|
| 347 |
|
|
|a text file
|b PDF
|2 rda
|
| 505 |
0 |
|
|a Foreword -- 1 Introduction -- 2 How Politics Change on the Web -- 3 Building an Online Communication Strategy -- 4 Online Communication Tools -- 5 Producing Content That Creates Participation and Consensus.
|
| 520 |
|
|
|a This book provides research findings and practical information on online communication strategies in politics. Based on communication research and real-world political-campaign experience, the author examines how to use the Web and social media to create public visibility, build trust and consensus, and boost political participation. It offers a useful guide for practitioners working in the political arena, as well as for those managing communication projects in institutions or companies.
|
| 650 |
|
0 |
|a Political science.
|
| 650 |
|
0 |
|a Public relations.
|
| 650 |
|
0 |
|a Political communication.
|
| 650 |
|
0 |
|a Communication.
|
| 650 |
|
0 |
|a Sociology.
|
| 650 |
|
0 |
|a Mass media.
|
| 650 |
1 |
4 |
|a Political Science and International Relations.
|
| 650 |
2 |
4 |
|a Political Communication.
|
| 650 |
2 |
4 |
|a Communication Studies.
|
| 650 |
2 |
4 |
|a Corporate Communication/Public Relations.
|
| 650 |
2 |
4 |
|a Media Research.
|
| 710 |
2 |
|
|a SpringerLink (Online service)
|
| 773 |
0 |
|
|t Springer eBooks
|
| 776 |
0 |
8 |
|i Printed edition:
|z 9783319176161
|
| 856 |
4 |
0 |
|u http://dx.doi.org/10.1007/978-3-319-17617-8
|z Full Text via HEAL-Link
|
| 912 |
|
|
|a ZDB-2-SHU
|
| 950 |
|
|
|a Humanities, Social Sciences and Law (Springer-11648)
|
