Online Political Communication How to Use the Web to Build Consensus and Boost Participation /

• Κύριος συγγραφέας: Giansante, Gianluca (Συγγραφέας)
• Συγγραφή απο Οργανισμό/Αρχή: SpringerLink (Online service)
• Μορφή: Ηλεκτρονική πηγή Ηλ. βιβλίο
• Γλώσσα: English
• Έκδοση: Cham : Springer International Publishing : Imprint: Springer, 2015.
• Θέματα: Political science.; Public relations.; Political communication.; Communication.; Sociology.; Mass media.; Political Science and International Relations.; Political Communication.; Communication Studies.; Corporate Communication/Public Relations.; Media Research.

This book provides research findings and practical information on online communication strategies in politics. Based on communication research and real-world political-campaign experience, the author examines how to use the Web and social media to create public visibility, build trust and consensus,...

Πίνακας περιεχομένων:

• Foreword
• 1 Introduction
• 2 How Politics Change on the Web
• 3 Building an Online Communication Strategy
• 4 Online Communication Tools
• 5 Producing Content That Creates Participation and Consensus.