Online Political Communication How to Use the Web to Build Consensus and Boost Participation /

• Main Author: Giansante, Gianluca (Author)
• Corporate Author: SpringerLink (Online service)
• Format: Electronic eBook
• Language: English
• Published: Cham : Springer International Publishing : Imprint: Springer, 2015.
• Subjects: Political science.; Public relations.; Political communication.; Communication.; Sociology.; Mass media.; Political Science and International Relations.; Political Communication.; Communication Studies.; Corporate Communication/Public Relations.; Media Research.

This book provides research findings and practical information on online communication strategies in politics. Based on communication research and real-world political-campaign experience, the author examines how to use the Web and social media to create public visibility, build trust and consensus,...

Table of Contents:

• Foreword
• 1 Introduction
• 2 How Politics Change on the Web
• 3 Building an Online Communication Strategy
• 4 Online Communication Tools
• 5 Producing Content That Creates Participation and Consensus.