Strategic Communication for Sustainable Organizations Theory and Practice /

This is a seminal book for anyone who wants to understand, shape or study the communication surrounding sustainability in their interactions with colleagues, employees, supply chain partners, and external stakeholders. It develops essential insights on the basis of an extensive review of relevant th...

Πλήρης περιγραφή

Λεπτομέρειες βιβλιογραφικής εγγραφής
Κύριος συγγραφέας: Allen, Myria (Συγγραφέας)
Συγγραφή απο Οργανισμό/Αρχή: SpringerLink (Online service)
Μορφή: Ηλεκτρονική πηγή Ηλ. βιβλίο
Γλώσσα:English
Έκδοση: Cham : Springer International Publishing : Imprint: Springer, 2016.
Σειρά:CSR, Sustainability, Ethics & Governance,
Θέματα:
Διαθέσιμο Online:Full Text via HEAL-Link
LEADER 03344nam a22005535i 4500
001 978-3-319-18005-2
003 DE-He213
005 20151217021042.0
007 cr nn 008mamaa
008 150716s2016 gw | s |||| 0|eng d
020 |a 9783319180052  |9 978-3-319-18005-2 
024 7 |a 10.1007/978-3-319-18005-2  |2 doi 
040 |d GrThAP 
050 4 |a HF5387-HF5387.5 
072 7 |a KJG  |2 bicssc 
072 7 |a BUS008000  |2 bisacsh 
082 0 4 |a 174.4  |2 23 
100 1 |a Allen, Myria.  |e author. 
245 1 0 |a Strategic Communication for Sustainable Organizations  |h [electronic resource] :  |b Theory and Practice /  |c by Myria Allen. 
264 1 |a Cham :  |b Springer International Publishing :  |b Imprint: Springer,  |c 2016. 
300 |a XX, 308 p. 2 illus.  |b online resource. 
336 |a text  |b txt  |2 rdacontent 
337 |a computer  |b c  |2 rdamedia 
338 |a online resource  |b cr  |2 rdacarrier 
347 |a text file  |b PDF  |2 rda 
490 1 |a CSR, Sustainability, Ethics & Governance,  |x 2196-7075 
505 0 |a Sustainability and Communication -- Changing Paradigms, Shifting Societal Discourses and Organizational Responses -- Legitimacy, Stakeholders and Strategic Communication Efforts -- Understanding Pro-environmental Behavior: Models and Messages -- Transformational Organizational Change, Reinforcing Structures and Formal Communication -- Using Communication to Create Environments That Empower Employees -- Facilitating Group Collaboration and Enhancing Supply Chain Conversations -- Our Shared Journey Towards Sustainability. 
520 |a This is a seminal book for anyone who wants to understand, shape or study the communication surrounding sustainability in their interactions with colleagues, employees, supply chain partners, and external stakeholders. It develops essential insights on the basis of an extensive review of relevant theories and research drawn from multiple disciplines. Interview data gathered from organization members who are currently communicating about sustainability in their cities, universities, nongovernmental organizations, small businesses, and large for-profit organizations provide valuable insights from a practitioner’s perspective. The interviewees represent organizations such as the Portland Trailblazers, Tyson Foods, the City and County of Denver, and the Natural Resources Defense Council. Theory, research, and interview comments combine in a reader-friendly way to provide practical insights and stimulate future research. 
650 0 |a Business. 
650 0 |a Leadership. 
650 0 |a Business ethics. 
650 0 |a Environmental management. 
650 0 |a Sustainable development. 
650 0 |a Public administration. 
650 0 |a Communication. 
650 1 4 |a Business and Management. 
650 2 4 |a Business Ethics. 
650 2 4 |a Communication Studies. 
650 2 4 |a Sustainable Development. 
650 2 4 |a Environmental Management. 
650 2 4 |a Business Strategy/Leadership. 
650 2 4 |a Public Administration. 
710 2 |a SpringerLink (Online service) 
773 0 |t Springer eBooks 
776 0 8 |i Printed edition:  |z 9783319180045 
830 0 |a CSR, Sustainability, Ethics & Governance,  |x 2196-7075 
856 4 0 |u http://dx.doi.org/10.1007/978-3-319-18005-2  |z Full Text via HEAL-Link 
912 |a ZDB-2-BUM 
950 |a Business and Management (Springer-41169)