Strategic Communication for Sustainable Organizations Theory and Practice /

• Κύριος συγγραφέας: Allen, Myria (Συγγραφέας)
• Συγγραφή απο Οργανισμό/Αρχή: SpringerLink (Online service)
• Μορφή: Ηλεκτρονική πηγή Ηλ. βιβλίο
• Γλώσσα: English
• Έκδοση: Cham : Springer International Publishing : Imprint: Springer, 2016.
• Σειρά: CSR, Sustainability, Ethics & Governance,
• Θέματα: Business.; Leadership.; Business ethics.; Environmental management.; Sustainable development.; Public administration.; Communication.; Business and Management.; Business Ethics.; Communication Studies.; Sustainable Development.; Environmental Management.; Business Strategy/Leadership.; Public Administration.

This is a seminal book for anyone who wants to understand, shape or study the communication surrounding sustainability in their interactions with colleagues, employees, supply chain partners, and external stakeholders. It develops essential insights on the basis of an extensive review of relevant th...

Πίνακας περιεχομένων:

• Sustainability and Communication
• Changing Paradigms, Shifting Societal Discourses and Organizational Responses
• Legitimacy, Stakeholders and Strategic Communication Efforts
• Understanding Pro-environmental Behavior: Models and Messages
• Transformational Organizational Change, Reinforcing Structures and Formal Communication
• Using Communication to Create Environments That Empower Employees
• Facilitating Group Collaboration and Enhancing Supply Chain Conversations
• Our Shared Journey Towards Sustainability.