Handbook of Media Branding

• Corporate Author: SpringerLink (Online service)
• Other Authors: Siegert, Gabriele (Editor), Förster, Kati (Editor), Chan-Olmsted, Sylvia M. (Editor), Ots, Mart (Editor)
• Format: Electronic eBook
• Language: English
• Published: Cham : Springer International Publishing : Imprint: Springer, 2015.
• Subjects: Business.; Marketing.; Industrial management.; Mass media.; Communication.; Social sciences in mass media.; Journalism.; Business and Management.; Media Management.; Media Sociology.

This comprehensive handbook critically addresses current issues and achievements in the field of media branding. By discussing media branding from different viewpoints, disciplines and research traditions, this book offers fresh perspectives and identifies areas of interest for further research. The...