Advances in Crowdsourcing

• Συγγραφή απο Οργανισμό/Αρχή: SpringerLink (Online service)
• Άλλοι συγγραφείς: Garrigos-Simon, Fernando J. (Επιμελητής έκδοσης), Gil-Pechuán, Ignacio (Επιμελητής έκδοσης), Estelles-Miguel, Sofia (Επιμελητής έκδοσης)
• Μορφή: Ηλεκτρονική πηγή Ηλ. βιβλίο
• Γλώσσα: English
• Έκδοση: Cham : Springer International Publishing : Imprint: Springer, 2015.
• Θέματα: Business.; Entrepreneurship.; Management.; Industrial management.; Information technology.; Business > Data processing.; Business and Management.; Innovation/Technology Management.; IT in Business.

This book attempts to link some of the recent advances in crowdsourcing with advances in innovation and management. It contributes to the literature in several ways. First, it provides a global definition, insights and examples of this managerial perspective resulting in a theoretical framework. Sec...

Πίνακας περιεχομένων:

• Foreword
• Chapter 1 From Crowdsourcing to Use of Masscapital
• Chapter 2 Recruiting Individuals to a Crowdsourcing Community
• Chapter 3 Crowdsourcing Fundamentals
• Chapter 4 Crowdsourcing and the Evolution of a Business Ecosystem
• Chapter 5 From Leakage to Crowdsourcing
• Chapter 6 Crowdsourcing: A New Way to Citzen Empowerment
• Chapter 7 Crowdsourcing in Higher Education
• Chapter 8 Crowdsourcing with University Students
• Chapter 9 Humanizing Internal Crowdsourcing Best Practices
• Chapter 10 Using Crowdsourcing to Overcome Barriers to Women Entrepreneurship
• Chapter 11 Gamification for Crowdsourcing Marketing Practices
• Chapter 12 Crowdsourcing: An Application for Promotional Marketing
• Chapter 13 Advances in Crowdsourcing: Surveys, Social Media and Geospatial Analysis.