Optimization Issues in Web and Mobile Advertising Past and Future Trends /
This book provides a comprehensive overview of optimization issues and models in web and mobile advertising. It begins by discussing the evolution of web advertising over time. This is followed by the discussion of prominent pricing models. The reader is provided with a basic overview of different o...
Κύριος συγγραφέας: | Kumar, Subodha (Συγγραφέας) |
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Συγγραφή απο Οργανισμό/Αρχή: | SpringerLink (Online service) |
Μορφή: | Ηλεκτρονική πηγή Ηλ. βιβλίο |
Γλώσσα: | English |
Έκδοση: |
Cham :
Springer International Publishing : Imprint: Springer,
2016.
|
Σειρά: | SpringerBriefs in Operations Management,
|
Θέματα: | |
Διαθέσιμο Online: | Full Text via HEAL-Link |
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