Optimization Issues in Web and Mobile Advertising Past and Future Trends /

• Main Author: Kumar, Subodha (Author)
• Corporate Author: SpringerLink (Online service)
• Format: Electronic eBook
• Language: English
• Published: Cham : Springer International Publishing : Imprint: Springer, 2016.
• Series: SpringerBriefs in Operations Management,
• Subjects: Business.; Operations research.; Decision making.; Information technology.; Business > Data processing.; Mathematical optimization.; Business and Management.; Operation Research/Decision Theory.; Optimization.; IT in Business.

This book provides a comprehensive overview of optimization issues and models in web and mobile advertising. It begins by discussing the evolution of web advertising over time. This is followed by the discussion of prominent pricing models. The reader is provided with a basic overview of different o...

Table of Contents:

• Evolution of Web Advertising
• Pricing Models in Web Advertising
• Scheduling Advertisements on a Web Page
• Personalization of Web Advertising
• Internet Advertising Firms
• Mobile Advertising
• Future Trends and Challenges in Web and Mobile Advertising.