Marketing in Transition: Scarcity, Globalism, & Sustainability Proceedings of the 2009 World Marketing Congress /
This volume includes the full proceedings from the 2009 World Marketing Congress held in Oslo, Norway with the theme Marketing in Transition: Scarcity, Globalism, & Sustainability. The focus of the conference and the enclosed papers is on marketing thought and practices throughout the world. Thi...
Συγγραφή απο Οργανισμό/Αρχή: | SpringerLink (Online service) |
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Άλλοι συγγραφείς: | Campbell, Colin L. (Επιμελητής έκδοσης) |
Μορφή: | Ηλεκτρονική πηγή Ηλ. βιβλίο |
Γλώσσα: | English |
Έκδοση: |
Cham :
Springer International Publishing : Imprint: Springer,
2015.
|
Σειρά: | Developments in Marketing Science: Proceedings of the Academy of Marketing Science,
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Θέματα: | |
Διαθέσιμο Online: | Full Text via HEAL-Link |
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