Marketing in Transition: Scarcity, Globalism, & Sustainability Proceedings of the 2009 World Marketing Congress /

This volume includes the full proceedings from the 2009 World Marketing Congress held in Oslo, Norway with the theme Marketing in Transition: Scarcity, Globalism, & Sustainability. The focus of the conference and the enclosed papers is on marketing thought and practices throughout the world. Thi...

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Bibliographic Details
Corporate Author: SpringerLink (Online service)
Other Authors: Campbell, Colin L. (Editor)
Format: Electronic eBook
Language:English
Published: Cham : Springer International Publishing : Imprint: Springer, 2015.
Series:Developments in Marketing Science: Proceedings of the Academy of Marketing Science,
Subjects:
Online Access:Full Text via HEAL-Link

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