Marketing in Transition: Scarcity, Globalism, & Sustainability Proceedings of the 2009 World Marketing Congress /
This volume includes the full proceedings from the 2009 World Marketing Congress held in Oslo, Norway with the theme Marketing in Transition: Scarcity, Globalism, & Sustainability. The focus of the conference and the enclosed papers is on marketing thought and practices throughout the world. Thi...
| Συγγραφή απο Οργανισμό/Αρχή: | |
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| Άλλοι συγγραφείς: | |
| Μορφή: | Ηλεκτρονική πηγή Ηλ. βιβλίο |
| Γλώσσα: | English |
| Έκδοση: |
Cham :
Springer International Publishing : Imprint: Springer,
2015.
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| Σειρά: | Developments in Marketing Science: Proceedings of the Academy of Marketing Science,
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| Θέματα: | |
| Διαθέσιμο Online: | Full Text via HEAL-Link |
Πίνακας περιεχομένων:
- Session 1.1: Consumers and Technology Interaction
- Session 1.2: Developing Issues in International Marketing
- Session 1.3: The Role of Corporate Responsibility in Retailing
- Session 1.4: Service Quality and the Service Encounter
- Session 1.5: Communicating Deals
- Session 2.2: Consumer Brand Issues
- Session 2.3: Managing Innovation and Creativity in the Course of New Product Development
- Session 2.4: International Marketing Channels and Services
- Session 2.5: New Approaches in Marketing Research
- Session 3.1: Relationships, Trust and Competitive Advantage
- Session 3.2: Health Care Attitudes and Relationships
- Session 3.3: Retailing Strategy
- Session 3.4: Behaviour within Cultural Subgroups
- Session 3.5: Effective Delivery Techniques in Marketing Education
- Session 3.6: International Consumer Development and Brand Management
- Session 4.1: E-Marketing Theory and Practice from Around the World
- Session 4.2: Emerging Issues in Global Marketing
- Session 4.3: New Approaches for Measuring Consumer Experiences and Purchase Behavior
- Session 4.4: Health Care Quality, Performance and Consumer Choice
- Session 4.5: Relationship Marketing
- Session 5.1: The Marketing Strategy and Performance Relationship
- Session 5.2: Green Marketing & Sustainable Practices
- Session 5.3: BtB Relationship and Management Issues
- Session 5.4: Consumer Behavior in Retailing
- Session 5.5: Topics in World Tourism
- Session 5.6: Research in Marketing Ethics: Developments and Trends
- Session 6.1: Methodological Issues Relating to Internet-Based Surveys
- Session 6.2: Capabilities-Based Internationalization and Ownership
- Session 6.3: Ethics and Ethical Consumption
- Session 6.4: New Product Development Strategy
- Session 6.5: Branding and its Effects
- Session 6.6: Evolution and Change in Wholesaling Systems
- Session 7.1: Age, Ageing, and Ages
- Session 7.3: Environmental & Social Issues in Marketing
- Session 7.4: International Culture and Individual Effects
- Session 7.5: Retailing and Loyalty
- Session 7.6: Nonprofit and Social Issues
- Session 8.1: International Entrepreneurship and Market Assessment
- Session 8.2: Studying Advertising Effects around the World
- Session 8.3: Measuring Consumer Perceptions of New Products, Concepts, Brand Value, and Brand Name Confusion
- Session 8.4: Retail Management
- Session 8.5: Services Marketing and Service Employees: Critical Links
- Session 8.6: Design and Choice in the Supply Chain
- Session 9.1: Inclusive Capitalism—Emerging Topics on the Base-of-the-Pyramid Model in Global Marketing
- Session 9.2: Sales Management Perspectives: Communications, Leadership, and Control Systems
- Session 9.3: Behavioral Aspects of Services Marketing.- Session 9.4: Emerging Issues in Entrepreneurship
- Session 9.5: International Retailing
- Session 10.1: Product and Pricing Strategies.- Session 10.2: Nonprofit Marketing
- Session 10.3: Brands as People?.- Session 10.4: Interactional Issues in BtB.- Session 10.5: Codes of Ethics and Values
- Session 11.1: Consumer Norms within Societies
- Session 11.2: New Developments in E-Marketing
- Session 11.4: Environmental Issues in Marketing
- Session 11.5: Entrepreneurship and Strategy.
