Marketing Challenges in a Turbulent Business Environment Proceedings of the 2014 Academy of Marketing Science (AMS) World Marketing Congress /
Edited in collaboration with the Academy of Marketing Science, this book contains the full proceedings of the 2014 Academy of Marketing Science World Marketing Congress held in Lima, Peru. The key challenge for marketers during the last two decades has been assuring high satisfaction and strong cust...
| Συγγραφή απο Οργανισμό/Αρχή: | |
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| Άλλοι συγγραφείς: | , |
| Μορφή: | Ηλεκτρονική πηγή Ηλ. βιβλίο |
| Γλώσσα: | English |
| Έκδοση: |
Cham :
Springer International Publishing : Imprint: Springer,
2016.
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| Έκδοση: | 1st ed. 2016. |
| Σειρά: | Developments in Marketing Science: Proceedings of the Academy of Marketing Science,
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| Θέματα: | |
| Διαθέσιμο Online: | Full Text via HEAL-Link |
Πίνακας περιεχομένων:
- Engineered Customer Referrals: Prevalence and Antecedents
- Norwegian Best Practice of Sustainable Business Models
- Cultural Transition and Socio-Cultural Taxonomy of Consumers in BRICS Countries
- Five-Stage Acculturation Process of Hispanic Consumers: Theory and Findings
- Fear Versus Efficacy: Evaluating Dual-Process Models with Workplace Safety Messages
- Basil Social Media in Higher Education: An Investigation into UG Marketing Education in the UK
- The Influence of Product Color on Perceived Weight and Consumer Preference
- Understanding Green Consumption: Is Perceived Consumer Effectiveness a Predictor of Green Behaviour?
- Drivers of Long-Term Savings from a Consumers’ Behavioral Perspective: A Large-Scale Empirical Investigation
- A New Method for Bench marking Marketing Organizations with Inter-Connected Departments
- Assessing Sales Contest Effectiveness: The Role of Salesperson and Sales District Characteristics
- Building a Theoretical Model of Trust in Direct-to-Consumer Advertising
- Relational Capability in a Key Outsourced Supplier–Buyer Relationship
- “Can You Do Something About the Price?”—Exploring the Indian Deal, Store-Brand and Haggling-Prone Consumer
- Assessing the Impact of Corporate Reputation on Firms’ Cost of Debt: An Empirical Study of German DAX 30 Companies.-Considerations When Marketing Scales from Developed Countries Are Utilised for Marketing Research in Emerging Markets
- Differential Effects of Supervisory Coaching and Leader Member Exchange on Salesperson’s Behavior and Performance
- The Role of Service Provider Groups Stereotypes During Service Failures
- Performance Implications of the Interplay Between Sales Intra-Functional Flexibility, Customer Orientation and Role Ambiguity
- Orientation and Innovation in Dynamic Competitive Markets
- The Influence of Eleven P’s of Internal Marketing on Brand Awareness: An Emerging Economy Perspective
- The Effect of Economic and Social Satisfaction on Partner Trust
- An Examination of the Effects of Scarcity and Discounting on Purchase Decision Regret
- Frontline Store Manager’s Entrepreneurial Orientation for Merchandising and Service Role Performance: Scale Development and Validation
- Corporate Social Responsibility and Market Orientation in an Emerging Economy: Relationships and Outcomes
- Felix Multi-Brand Loyalty: Propositions and Insights from a Quantitative Study
- Felix Increasing Salesperson’s Self-Efficacy and Performance Through Coaching: A Quantitative Study in Canada
- Building a Platform for Change: Identifying Salient Beliefs Surrounding Fruit and Vegetable Consumption
- Emerging Market Consumers: Latvian and Georgian Perceptions of Global Brands
- Beliefs and Attitudes Towards Online Advertising in a Social Network Context
- Customer Loyalty in U.S. Hispanic Markets
- Is Knowledge Transfer Within MNCs Good for Subsidiary Performance? The Role of Subsidiary Capabilities and Innovative Culture
- What If I Make the Wrong Decision? The Role of Anticipated Regret in Switching Barrier Based Customer Retention
- Reconsidering Business-to-Business Relationships: Multi-Dimensionality and Traces Left Behind
- Contents The Moderating Effects of Self-Brand Concept and Reference Group on Consumer Innovativeness Toward Purchase Intention
- Advertising Directed at Children: An Empirical Study from Parents’ Perspective on Television Advertising and Advergames
- How Dynamic Marketing Capabilities Affect Market Share Performance Output: An Innovative Brand Oriented Approach
- Export Decision-Making: Combining Planning and Improvisation to Enhance Performance
- Investor Associations Concerning Sustainability and the Impact of Misperceptions on SRI Decision-Making
- When Do Measured Attitudes Reflect Past Behavior?
- Positioning as Strategic Balance: The Case of Complementary and Alternative Medicine (CAM)—A Structured Abstract
- Why Has the Chinese Leadership Style Prevailed over Millenia? Towards an Evolutionary Theory of Leadership
- Learning to Improve New Product Outcomes
- Child Participation in Family Purchasing Process: Evidence from Lithuania
- Which Do I Prefer? A Theoretical Framework for Biculturals’ Advertising Response Towards Hedonic and Utilitarian Products in Japan
- Deciphering the Brand Value Structure: New Measures and Business Insights
- Strategic Importance of Marketing Planning Capability: A Perspective from Saudi Arabia
- Contents Donate to Me: Applying the Servicescape Framework to an Online Donation Setting
- Presence or Absence of Unit Price Display and Its Influence on Snack Food Choices
- Global Use and Access of Social Networking Websites: A National Culture Perspective
- Talking with You—Not at You: How Brand Ambassadors Can Spark Consumer Brand Attachment?
- Materiality of Online Brand Community
- Thomas Exploring Consumer Acceptance and Engagement with “Smart Meters”
- Multichannel Customer Journeys: Mapping the Effects of Zmot, Showrooming and Webrooming
- Adding Dynamics into Transaction Cost Economics: The Social Capital Approach
- Determinants of Customer Loyalty: Evidence from the Egyptian Mobile Market
- Specific Uncertainties in the Distribution of Products from Renewable Resources: Empirical Evidence from the German Forestry and Wood Cluster
- An Empirical Examination of Drivers Impacting Usage Intentions of Social Media Shopping
- An Improved Understanding of the Moderator Effects of Switching Costs Types on the Relationships Between Customer-Perceived Value, Trust, and Customer Loyalty
- Contents Shopper’s Attitude and Demographics Influence on Store Patronage: A Comparison of Formal vs.
- Informal Food Retail Stores in India
- The Congruency Between the Container and the Content: Should We Texture Everything to Seduce the Consumer?
- Turning Brand Undesirables in Brand Heroes: Capitalising on Corporate Social Responsibility in Sport Sponsorship Alliances
- Company Initiated Communities of Fantasy and Brands as Relationship Builders
- An Empirical Examination of the Interrelationships Between Service Recovery Paradox and Its Key Antecedents and Outcomes
- Informational Empowerment: Cross-National Comparison of Internet Health Information Use and ‘Patient-Consumer’ Behaviour
- Barriers to Access Consumer Finance and the Influence of Workforce Insecurity
- Market Resistance in Developing Nations: The Sustenance of Gaucho Consumer Culture in Brazil
- How United Nations Global Compact Impacts Business Performance: The Mediating Role of Quality of Life of Employees in Emerging Market
- Purchase a New Car: The Effect of Impulsiveness in the Brazilian Market
- Putting Visual Rhetoric into Context: Levels of Abstraction in the Analysis of Rhetorical Images in Print Advertising
- Contents Customer Empowerment, Top Management Team and Product Development: Success Paths in Turbulent Markets
- How Social Communities Create Value: The Dynamics of Surf as a Social Practice
- The Effects of Destination Personality on Tourist Satisfaction, Identification, and Behaviour
- How to Explain Infatuation with the Online Secondhand Market? An Analysis of Motivations and Perceived Risks
- Examining the Public’s Desire to Punish Socially Stigmatized Service Workers in Crisis: Can Empathy Buffer Anger?
- Cross-National Emic Scale Development in Health Care Service Quality
- Geomarketing Mix Optimization Using a Fuzzy Spatial and Multiscale Segmentation
- Martine Pelé Pridit Is a Useful Technique for Detecting Consumer Fraud When No Training Sample Is Available
- Innovative Materials Facilitating Resource Efficiency: Do Consumers Accept Eco-Friendly Materials?
- Managing Foreign Subsidiaries in Emerging Countries: Are They Different from Western Subsidiaries?
- Assessment of a Web Comparative Behavioural Model with an Interdisciplinary and Complexity Approach
- Targeting Consumers at the Bop: What Implications?
- The Impact of Corporate Social Responsibility and Contributions to Local Communities on Brand Identification, Corporate Reputation and Brand Loyalty
- What Marketing Strategy Matters? Examining a Contingency Model of the Relationship Between Marketing Performance Management and Business Unit Performance
- Pricing Capabilities: Drivers and Effects on Performance
- Triangulation Without Tears
- Uses and Gratifications of Social Networking Sites: Towards the Construction of a Measuring Instrument
- Consumer Schadenfreude: Deservingness of Product Ownership Impacts Affect Following Another’s Product Failure
- A Snowball to Introduce Sustainability into Supply Chain
- A Typology of Barriers to Pro-Environmental Behaviors: Evidence from a Three-Country Study
- Artifacts of Corporate Identity in Emerging Business Relationships
- Key Performance Indicators for Measuring Employer Brand Success
- The Recommendation Bias: The Effects of Social Influence on Individual Rating Behavior
- The Influence of Parental Style on Consumer Socialization in Mother-Adolescent Dyads and Father-Adolescent Dyads
- Understanding Situated Learning in Stressful Service Experiences: A Cross-Cultural Perspective
- Contents To be or Not to be… does the level of Empathy Contribute to Successful Personal Selling ?.-Deriving Value from Advertising as a Consumable Product: Ideas and Evidence
- Social Media: Harming or Enhancing Your Employer Brand Attractiveness? An Empirical Investigation - In-Person and Out-Person Factors in Perception of Product Attributes
- Sustainability in Higher Education Institutions: Validation Process of Quantitative Instrument
- A Dyadic View on Buyers and Sellers Social Capital: Its Effect on Customized Treatments and Relationship Commitment
- The Importance of Being Earnest: The Authenticity of Reciprocity in Marketing Exchange Relationships
- The Pursuit of Loyalty in Grocery Stores: Differences by Retail Format
- The Mixture of Network Marketing Types in Emerging Ma.
