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|a 9783319194820
|9 978-3-319-19482-0
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|a 10.1007/978-3-319-19482-0
|2 doi
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|a Schaffmeister, Niklas.
|e author.
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|a Brand Building and Marketing in Key Emerging Markets
|h [electronic resource] :
|b A Practitioner’s Guide to Successful Brand Growth in China, India, Russia and Brazil /
|c by Niklas Schaffmeister.
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| 250 |
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|a 1st ed. 2015.
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| 264 |
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1 |
|a Cham :
|b Springer International Publishing :
|b Imprint: Springer,
|c 2015.
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| 300 |
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|a XX, 405 p. 132 illus.
|b online resource.
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|a text
|b txt
|2 rdacontent
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|a computer
|b c
|2 rdamedia
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|a online resource
|b cr
|2 rdacarrier
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|a text file
|b PDF
|2 rda
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|a Management for Professionals,
|x 2192-8096
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|a Part I: Introduction: Introduction -- The New Paradigm - Market-Driven Approach and Need for a One-World-Strategy -- Commonalities and Differences of the Large Emerging Markets -- Part II: External Environment: Understanding the BRIC Markets: China - Dancing with the Red Dragon -- India - The Emerging Star -- Russia - A Power Beyond Raw Materials -- Brazil - The Green Giant -- Part III: BRIC Branding Framework: Strategies for Successful Brand Building and Marketing in the Key Emerging Markets -- Beyond the BRICs - A Closing Remark.
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| 520 |
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|a This book combines scientific research and professional insights on brand and marketing strategy development in major emerging growth markets. It presents a detailed outline of the Brazil, Russia, India and China (BRIC) markets to understand their cultural and socio-economic complexity. With emerging markets at the center, major paradigm shifts are explained such as 'one world strategies'. The author reveals the importance of market-driven positioning that uses local differences and consumer preferences as opportunities without contradicting a corporation’s global positioning. Professionals in international marketing and business strategists will find the hands-on guidance to 25 new success strategies particularly useful. This book is also a must-read for people dealing with branding and marketing in a ‘glocalized’ world.
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|a Business.
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| 650 |
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|a Marketing.
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| 650 |
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|a Market research.
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| 650 |
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|a Leadership.
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| 650 |
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|a Globalization.
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| 650 |
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|a Markets.
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|a Business and Management.
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| 650 |
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4 |
|a Marketing.
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| 650 |
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|a Emerging Markets/Globalization.
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| 650 |
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|a Business Strategy/Leadership.
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| 650 |
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4 |
|a Market Research/Competitive Intelligence.
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| 710 |
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|a SpringerLink (Online service)
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| 773 |
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|t Springer eBooks
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| 776 |
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|i Printed edition:
|z 9783319194813
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| 830 |
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|a Management for Professionals,
|x 2192-8096
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| 856 |
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|u http://dx.doi.org/10.1007/978-3-319-19482-0
|z Full Text via HEAL-Link
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| 912 |
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|a ZDB-2-SBE
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| 950 |
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|a Business and Economics (Springer-11643)
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