Brand Building and Marketing in Key Emerging Markets A Practitioner’s Guide to Successful Brand Growth in China, India, Russia and Brazil /

• Κύριος συγγραφέας: Schaffmeister, Niklas (Συγγραφέας)
• Συγγραφή απο Οργανισμό/Αρχή: SpringerLink (Online service)
• Μορφή: Ηλεκτρονική πηγή Ηλ. βιβλίο
• Γλώσσα: English
• Έκδοση: Cham : Springer International Publishing : Imprint: Springer, 2015.
• Έκδοση: 1st ed. 2015.
• Σειρά: Management for Professionals,
• Θέματα: Business.; Marketing.; Market research.; Leadership.; Globalization.; Markets.; Business and Management.; Emerging Markets/Globalization.; Business Strategy/Leadership.; Market Research/Competitive Intelligence.

This book combines scientific research and professional insights on brand and marketing strategy development in major emerging growth markets. It presents a detailed outline of the Brazil, Russia, India and China (BRIC) markets to understand their cultural and socio-economic complexity. With emergin...

Πίνακας περιεχομένων:

• Part I: Introduction: Introduction
• The New Paradigm - Market-Driven Approach and Need for a One-World-Strategy
• Commonalities and Differences of the Large Emerging Markets
• Part II: External Environment: Understanding the BRIC Markets: China - Dancing with the Red Dragon
• India - The Emerging Star
• Russia - A Power Beyond Raw Materials
• Brazil - The Green Giant
• Part III: BRIC Branding Framework: Strategies for Successful Brand Building and Marketing in the Key Emerging Markets
• Beyond the BRICs - A Closing Remark.