Innovations in Social Marketing and Public Health Communication Improving the Quality of Life for Individuals and Communities /

• Συγγραφή απο Οργανισμό/Αρχή: SpringerLink (Online service)
• Άλλοι συγγραφείς: Wymer, Walter (Επιμελητής έκδοσης)
• Μορφή: Ηλεκτρονική πηγή Ηλ. βιβλίο
• Γλώσσα: English
• Έκδοση: Cham : Springer International Publishing : Imprint: Springer, 2015.
• Έκδοση: 1st ed. 2015.
• Σειρά: Applying Quality of Life Research, Best Practices,
• Θέματα: Social sciences.; Marketing.; Medical research.; Quality of life.; Social Sciences.; Quality of Life Research.
• Φυσική περιγραφή: VII, 389 p. 43 illus., 27 illus. in color. online resource.
• ISBN: 9783319198699
• ISSN: 2213-994X

This volume presents the most current theoretical advances in the fields of social marketing and public health communications. The volume is divided in two parts. Part 1 contains chapters pertaining to research and theory reflecting improvements and contributions to theories that help improving quality of life. It includes literature reviews, conceptual research and empirical studies on social marketing communications, models to understand individual’s risky behaviors, and how to improve social interventions. The second part emphasizes applied research, consisting of best practices, applied experiments, and case studies on social marketing innovative practices with implications for quality of life.