Innovations in Social Marketing and Public Health Communication Improving the Quality of Life for Individuals and Communities /

• Συγγραφή απο Οργανισμό/Αρχή: SpringerLink (Online service)
• Άλλοι συγγραφείς: Wymer, Walter (Επιμελητής έκδοσης)
• Μορφή: Ηλεκτρονική πηγή Ηλ. βιβλίο
• Γλώσσα: English
• Έκδοση: Cham : Springer International Publishing : Imprint: Springer, 2015.
• Έκδοση: 1st ed. 2015.
• Σειρά: Applying Quality of Life Research, Best Practices,
• Θέματα: Social sciences.; Marketing.; Medical research.; Quality of life.; Social Sciences.; Quality of Life Research.

This volume presents the most current theoretical advances in the fields of social marketing and public health communications. The volume is divided in two parts. Part 1 contains chapters pertaining to research and theory reflecting improvements and contributions to theories that help improving qual...