Innovations in Social Marketing and Public Health Communication Improving the Quality of Life for Individuals and Communities /

• Corporate Author: SpringerLink (Online service)
• Other Authors: Wymer, Walter (Editor)
• Format: Electronic eBook
• Language: English
• Published: Cham : Springer International Publishing : Imprint: Springer, 2015.
• Edition: 1st ed. 2015.
• Series: Applying Quality of Life Research, Best Practices,
• Subjects: Social sciences.; Marketing.; Medical research.; Quality of life.; Social Sciences.; Quality of Life Research.

This volume presents the most current theoretical advances in the fields of social marketing and public health communications. The volume is divided in two parts. Part 1 contains chapters pertaining to research and theory reflecting improvements and contributions to theories that help improving qual...