Innovations in Social Marketing and Public Health Communication Improving the Quality of Life for Individuals and Communities /

• Συγγραφή απο Οργανισμό/Αρχή: SpringerLink (Online service)
• Άλλοι συγγραφείς: Wymer, Walter (Επιμελητής έκδοσης)
• Μορφή: Ηλεκτρονική πηγή Ηλ. βιβλίο
• Γλώσσα: English
• Έκδοση: Cham : Springer International Publishing : Imprint: Springer, 2015.
• Έκδοση: 1st ed. 2015.
• Σειρά: Applying Quality of Life Research, Best Practices,
• Θέματα: Social sciences.; Marketing.; Medical research.; Quality of life.; Social Sciences.; Quality of Life Research.

This volume presents the most current theoretical advances in the fields of social marketing and public health communications. The volume is divided in two parts. Part 1 contains chapters pertaining to research and theory reflecting improvements and contributions to theories that help improving qual...

Πίνακας περιεχομένων:

• Part I. Theoretical Developments
• Chapter 1. Formulating Effective Social Marketing and Public Health Communication Stategies; Walter Wymer
• Chapter 2. Using Publicity to Enhance the Effectiveness of a Child Obesity Prevention Program; Simone Pettigrew, Lisa Weir, Mark Williams and Sharyn Rundle-Thiele
• Chapter 3. Digital Innovation in Social Marketing: A Systematic Literature Review of Social Marketing Interventions Using Digital Channels for Engagement; Krysztof Kubacki, Sharyn Rundle-Thiele, Lisa Schuster, Carla Wessels, Naomi Gruneklee
• Chapter 4. Does context matter? Australian Consumers’ Attitudes to the Use of Messages and Appeals in Commercial and Social Marketing Advertising; Sandra Jones and Katherine Eagleton
• Chapter 5. Internal Social Marketing, Servicescapes and Sustainability: A Behavioural Infrastructure Approach; Linda Brennan, Wayner Binney and John Hall
• Chapter 6. Faces of Power, Ethical Decision Making and Moral Intesity; Jan Brace-Govan
• Chapter 7. Social Influence and Blood Donation: Cultural Differences between Scotland and Australia; Rebekah Russell-Bennett, Geoff Smith, Kathleen Chell and Jennifer Goulden
• Chapter 8. On Dreching the Massive, Mature Tourist Destinations in the Sunny and Sandy Social Marketing Innovation; Gonzalo Diaz Meneses and Ignacio Luri Rodríguez
• Chapter 9. Innovations in Social Marketing and Public Health Communication: Improving Quality of Life for Individuals and Communities; Marlize Terblanche-Smit and Nic Terblanche
• Chapter 10. Behavioural Factors Determining Fruit Consumption in Adolescents and Characteristics of Advertising Campaigns towards Possible Increased Consumption; Joana Gidinho and Helena Alves
• Part II. Applied Research
• Chapter 11. Promoting Mental Health and Well-Being in Individuals and Communities: The 'Act-Belong-Commit' Campaign; Rob Donovan and Julia Anwar-Henry
• Chapter 12. Preparation without Panic: A Comprehensive Social Marketing Approach to Planning for a Potential Pandemic; Sandra Jones, Don Iverson, Max Sutherland, Chris Puplick, Julian Gold and Louise Waters
• Chapter 13. FASD Prevention Interventions Valued by Australian and Canadian Women; Sharyn Rundle-Thiele, Robin Thurmeier, Sameer Deshpande, Magdalena Cismaru, Anne Lavack, Noreen Agrey and Renata Anibaldi
• Chapter 14. Does Social Marketing Have a Role in Skin Cancer; Tim Crowley and Maurice Murphy
• Chapter 15. Tomorrow's World: Collaborations, Consultations and Conversations for Change; Sinead Duane, Christine Domegan and Patricia McHugh
• Chapter 16. 'Working without Occupational Health and Safety is a Thing of the Past': The Effectiveness of a Workplace Health and Safety Campaign in Andalusia (Spain); María José Montero-Simó, Rafael Araque-Padilla and Juan Miguel Rey Pino
• Chapter 17. Improving Quality of Life by Preventing Obesity; Tatiana Levit, Lisa Watson and Anne M. Lavack
• Chapter 18. The One to One Movement: The New Social Business Model; M. Isabel Sánchez-Hernández
• Chapter 19. The Nature of Family Decision Making at the Bottom of the Pyramid (BoP) - Social and Managerial Implications; Shruti Gupta and christina Sesa
• Chapter 20. Designing Social Marketing Activities to Impact the Shaping of Expectations of Migrants in Health Service Encounters: The Case of African Migrant Blood Donation in Australia; Ahmed Ferdous, Michael Polonsky, Bianca Brijnath and Andre Renzaho
• Chapter 21. Sustainability Marketing: Reconfiguring the Boudaries of Social Marketing; Ken Peattie.