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03022nam a22005655i 4500 |
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978-3-319-20182-5 |
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DE-He213 |
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20151204172058.0 |
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cr nn 008mamaa |
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150603s2015 gw | s |||| 0|eng d |
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|a 9783319201825
|9 978-3-319-20182-5
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|a 10.1007/978-3-319-20182-5
|2 doi
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|d GrThAP
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|a HF5410-5417.5
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|a BUS043000
|2 bisacsh
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|a 658.8
|2 23
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|a Advances in National Brand and Private Label Marketing
|h [electronic resource] :
|b Second International Conference, 2015 /
|c edited by Francisco J. Martínez-López, Juan Carlos Gázquez-Abad, Raj Sethuraman.
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| 264 |
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1 |
|a Cham :
|b Springer International Publishing :
|b Imprint: Springer,
|c 2015.
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| 300 |
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|a XI, 211 p. 23 illus., 5 illus. in color.
|b online resource.
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| 336 |
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|a text
|b txt
|2 rdacontent
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| 337 |
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|a computer
|b c
|2 rdamedia
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| 338 |
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|a online resource
|b cr
|2 rdacarrier
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| 347 |
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|a text file
|b PDF
|2 rda
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| 490 |
1 |
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|a Springer Proceedings in Business and Economics,
|x 2198-7246
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| 505 |
0 |
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|a Part I: Consumer Behaviour I -- Part II: Strategic Decisions -- Part III: Branding -- Part IV: Market Trends and Theoretical Research -- Part V: Consumer Behaviour II.
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| 520 |
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|a This book presents the latest research and recent studies in the field of national brand and private label marketing. It covers a wide range of topics, including retailing, marketing, general business, psychology, economics and statistics. It addresses diverse areas of application, such as brand naming and packaging decisions, price elasticity, positioning, branding, consumer motivation, online communities, economic crisis, strategies in growth and mature private labels. The contributions are organized according to the following themes: consumer behaviour, strategic decisions, branding, market trends and theoretical research. The book presents a collection of original, rigorous and relevant contributions from the 2015 National Brands and Private Label Marketing conference in Barcelona.
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| 650 |
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|a Business.
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| 650 |
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|a Marketing.
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| 650 |
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|a Leadership.
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| 650 |
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|a E-business.
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| 650 |
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|a Electronic commerce.
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| 650 |
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0 |
|a E-commerce.
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| 650 |
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0 |
|a Industrial psychology.
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| 650 |
1 |
4 |
|a Business and Management.
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| 650 |
2 |
4 |
|a Marketing.
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| 650 |
2 |
4 |
|a Industrial, Organisational and Economic Psychology.
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| 650 |
2 |
4 |
|a e-Business/e-Commerce.
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| 650 |
2 |
4 |
|a Business Strategy/Leadership.
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| 700 |
1 |
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|a Martínez-López, Francisco J.
|e editor.
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| 700 |
1 |
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|a Gázquez-Abad, Juan Carlos.
|e editor.
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| 700 |
1 |
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|a Sethuraman, Raj.
|e editor.
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| 710 |
2 |
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|a SpringerLink (Online service)
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| 773 |
0 |
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|t Springer eBooks
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| 776 |
0 |
8 |
|i Printed edition:
|z 9783319201818
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| 830 |
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|a Springer Proceedings in Business and Economics,
|x 2198-7246
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| 856 |
4 |
0 |
|u http://dx.doi.org/10.1007/978-3-319-20182-5
|z Full Text via HEAL-Link
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| 912 |
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|a ZDB-2-SBE
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| 950 |
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|a Business and Economics (Springer-11643)
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