Advances in National Brand and Private Label Marketing Second International Conference, 2015 /

• Συγγραφή απο Οργανισμό/Αρχή: SpringerLink (Online service)
• Άλλοι συγγραφείς: Martínez-López, Francisco J. (Επιμελητής έκδοσης), Gázquez-Abad, Juan Carlos (Επιμελητής έκδοσης), Sethuraman, Raj (Επιμελητής έκδοσης)
• Μορφή: Ηλεκτρονική πηγή Ηλ. βιβλίο
• Γλώσσα: English
• Έκδοση: Cham : Springer International Publishing : Imprint: Springer, 2015.
• Σειρά: Springer Proceedings in Business and Economics,
• Θέματα: Business.; Marketing.; Leadership.; E-business.; Electronic commerce.; E-commerce.; Industrial psychology.; Business and Management.; Industrial, Organisational and Economic Psychology.; e-Business/e-Commerce.; Business Strategy/Leadership.

This book presents the latest research and recent studies in the field of national brand and private label marketing. It covers a wide range of topics, including retailing, marketing, general business, psychology, economics and statistics. It addresses diverse areas of application, such as brand nam...

Πίνακας περιεχομένων:

• Part I: Consumer Behaviour I
• Part II: Strategic Decisions
• Part III: Branding
• Part IV: Market Trends and Theoretical Research
• Part V: Consumer Behaviour II.