Confessions of the Pricing Man How Price Affects Everything /

Confessions of the Pricing Man How Price Affects Everything /

The world’s foremost expert on pricing strategy shows how this mysterious process works and how to maximize value through pricing to company and customer. In this engaging and practical narrative, Hermann Simon leaves nothing out of the pricing cocktail, explaining each ingredient through dozens o...

Πλήρης περιγραφή

Λεπτομέρειες βιβλιογραφικής εγγραφής
Κύριος συγγραφέας:	Simon, Hermann (Συγγραφέας)
Συγγραφή απο Οργανισμό/Αρχή:	SpringerLink (Online service)
Μορφή:	Ηλεκτρονική πηγή Ηλ. βιβλίο
Γλώσσα:	English
Έκδοση:	Cham : Springer International Publishing : Imprint: Copernicus, 2015.
Έκδοση:	1st ed. 2015.
Θέματα:	Business. Marketing. Management. Leadership. Microeconomics. Business and Management. Business Strategy/Leadership.
Διαθέσιμο Online:	Full Text via HEAL-Link

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