|
|
|
|
| LEADER |
02643nam a22005055i 4500 |
| 001 |
978-3-319-21062-9 |
| 003 |
DE-He213 |
| 005 |
20151204173012.0 |
| 007 |
cr nn 008mamaa |
| 008 |
150819s2016 gw | s |||| 0|eng d |
| 020 |
|
|
|a 9783319210629
|9 978-3-319-21062-9
|
| 024 |
7 |
|
|a 10.1007/978-3-319-21062-9
|2 doi
|
| 040 |
|
|
|d GrThAP
|
| 050 |
|
4 |
|a HF5410-5417.5
|
| 072 |
|
7 |
|a KJS
|2 bicssc
|
| 072 |
|
7 |
|a KJSM
|2 bicssc
|
| 072 |
|
7 |
|a BUS043000
|2 bisacsh
|
| 082 |
0 |
4 |
|a 658.8
|2 23
|
| 100 |
1 |
|
|a Robier, Johannes.
|e author.
|
| 245 |
1 |
0 |
|a UX Redefined
|h [electronic resource] :
|b Winning and Keeping Customers with Enhanced Usability and User Experience /
|c by Johannes Robier.
|
| 250 |
|
|
|a 1st ed. 2016.
|
| 264 |
|
1 |
|a Cham :
|b Springer International Publishing :
|b Imprint: Springer,
|c 2016.
|
| 300 |
|
|
|a VIII, 121 p. 104 illus.
|b online resource.
|
| 336 |
|
|
|a text
|b txt
|2 rdacontent
|
| 337 |
|
|
|a computer
|b c
|2 rdamedia
|
| 338 |
|
|
|a online resource
|b cr
|2 rdacarrier
|
| 347 |
|
|
|a text file
|b PDF
|2 rda
|
| 490 |
1 |
|
|a Management for Professionals,
|x 2192-8096
|
| 505 |
0 |
|
|a The Reason to Believe? -- The Path Towards Simplicity -- The Path Towards Emotion and Experience -- True Influence -- Ensuring Conviction -- The Reason to Believe.
|
| 520 |
|
|
|a Customers consider many crucial factors, even subconsciously, when purchasing a product or engaging a service provider, consequently building a sense of trust which is decisive towards their user experience through to customer experience. This book helps companies understand how to structurally develop, communicate, and promote reasons for customers to buy products and services, starting from the psychological basis of communicating information and moving on to methodical applications. It is based on a psychological perspective in understanding the customers’ reasons to believe in product or service offerings; promotes a way towards simplicity of business anchoring on emotion and experience; helps learn the tactics of systematic persuasion. .
|
| 650 |
|
0 |
|a Business.
|
| 650 |
|
0 |
|a Marketing.
|
| 650 |
|
0 |
|a Sales management.
|
| 650 |
|
0 |
|a Industrial psychology.
|
| 650 |
1 |
4 |
|a Business and Management.
|
| 650 |
2 |
4 |
|a Marketing.
|
| 650 |
2 |
4 |
|a Industrial, Organisational and Economic Psychology.
|
| 650 |
2 |
4 |
|a Sales/Distribution.
|
| 710 |
2 |
|
|a SpringerLink (Online service)
|
| 773 |
0 |
|
|t Springer eBooks
|
| 776 |
0 |
8 |
|i Printed edition:
|z 9783319210612
|
| 830 |
|
0 |
|a Management for Professionals,
|x 2192-8096
|
| 856 |
4 |
0 |
|u http://dx.doi.org/10.1007/978-3-319-21062-9
|z Full Text via HEAL-Link
|
| 912 |
|
|
|a ZDB-2-BUM
|
| 950 |
|
|
|a Business and Management (Springer-41169)
|
