UX Redefined Winning and Keeping Customers with Enhanced Usability and User Experience /

• Κύριος συγγραφέας: Robier, Johannes (Συγγραφέας)
• Συγγραφή απο Οργανισμό/Αρχή: SpringerLink (Online service)
• Μορφή: Ηλεκτρονική πηγή Ηλ. βιβλίο
• Γλώσσα: English
• Έκδοση: Cham : Springer International Publishing : Imprint: Springer, 2016.
• Έκδοση: 1st ed. 2016.
• Σειρά: Management for Professionals,
• Θέματα: Business.; Marketing.; Sales management.; Industrial psychology.; Business and Management.; Industrial, Organisational and Economic Psychology.; Sales/Distribution.

Customers consider many crucial factors, even subconsciously, when purchasing a product or engaging a service provider, consequently building a sense of trust which is decisive towards their user experience through to customer experience. This book helps companies understand how to structurally deve...

Πίνακας περιεχομένων:

• The Reason to Believe?
• The Path Towards Simplicity
• The Path Towards Emotion and Experience
• True Influence
• Ensuring Conviction
• The Reason to Believe.