UX Redefined Winning and Keeping Customers with Enhanced Usability and User Experience /

• Main Author: Robier, Johannes (Author)
• Corporate Author: SpringerLink (Online service)
• Format: Electronic eBook
• Language: English
• Published: Cham : Springer International Publishing : Imprint: Springer, 2016.
• Edition: 1st ed. 2016.
• Series: Management for Professionals,
• Subjects: Business.; Marketing.; Sales management.; Industrial psychology.; Business and Management.; Industrial, Organisational and Economic Psychology.; Sales/Distribution.

Customers consider many crucial factors, even subconsciously, when purchasing a product or engaging a service provider, consequently building a sense of trust which is decisive towards their user experience through to customer experience. This book helps companies understand how to structurally deve...

Table of Contents:

• The Reason to Believe?
• The Path Towards Simplicity
• The Path Towards Emotion and Experience
• True Influence
• Ensuring Conviction
• The Reason to Believe.