The Reputable Firm How Digitalization of Communication Is Revolutionizing Reputation Management /
This book revisits the concept of reputation, bringing it up to date with the era of social media and demonstrating the significance of a good reputation for making sustainable business. Using an easy-to-follow approach, the authors present all key aspects business leaders should know about reputati...
| Main Authors: | , |
|---|---|
| Corporate Author: | |
| Format: | Electronic eBook |
| Language: | English |
| Published: |
Cham :
Springer International Publishing : Imprint: Springer,
2016.
|
| Series: | Management for Professionals,
|
| Subjects: | |
| Online Access: | Full Text via HEAL-Link |
| Summary: | This book revisits the concept of reputation, bringing it up to date with the era of social media and demonstrating the significance of a good reputation for making sustainable business. Using an easy-to-follow approach, the authors present all key aspects business leaders should know about reputation in the age of the communication revolution, and clearly demonstrate how a good reputation can be a company’s permit to do business, its raison d’être, and a guarantor of trust. |
|---|---|
| Physical Description: | XII, 214 p. 26 illus., 6 illus. in color. online resource. |
| ISBN: | 9783319220086 |
| ISSN: | 2192-8096 |
