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| LEADER |
02444nam a22004935i 4500 |
| 001 |
978-3-319-22008-6 |
| 003 |
DE-He213 |
| 005 |
20151120174850.0 |
| 007 |
cr nn 008mamaa |
| 008 |
151120s2016 gw | s |||| 0|eng d |
| 020 |
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|a 9783319220086
|9 978-3-319-22008-6
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| 024 |
7 |
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|a 10.1007/978-3-319-22008-6
|2 doi
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|d GrThAP
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4 |
|a HD28-70
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7 |
|a KJC
|2 bicssc
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|a BUS041000
|2 bisacsh
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0 |
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|a 658.4092
|2 23
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| 100 |
1 |
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|a Aula, Pekka.
|e author.
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| 245 |
1 |
4 |
|a The Reputable Firm
|h [electronic resource] :
|b How Digitalization of Communication Is Revolutionizing Reputation Management /
|c by Pekka Aula, Jouni Heinonen.
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| 264 |
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1 |
|a Cham :
|b Springer International Publishing :
|b Imprint: Springer,
|c 2016.
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| 300 |
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|a XII, 214 p. 26 illus., 6 illus. in color.
|b online resource.
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| 336 |
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|a text
|b txt
|2 rdacontent
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| 337 |
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|a computer
|b c
|2 rdamedia
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| 338 |
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|a online resource
|b cr
|2 rdacarrier
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| 347 |
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|a text file
|b PDF
|2 rda
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| 490 |
1 |
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|a Management for Professionals,
|x 2192-8096
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| 505 |
0 |
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|a Reputation -- Digital Revolution of Communication -- Towards an Accountable Firm -- The Power of Corporate Purpose -- Extended Culture -- Stakeholders Revised -- Risk of Risks -- Evidence-Based Reputation Management -- The Reputable Firm.
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| 520 |
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|a This book revisits the concept of reputation, bringing it up to date with the era of social media and demonstrating the significance of a good reputation for making sustainable business. Using an easy-to-follow approach, the authors present all key aspects business leaders should know about reputation in the age of the communication revolution, and clearly demonstrate how a good reputation can be a company’s permit to do business, its raison d’être, and a guarantor of trust.
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| 650 |
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0 |
|a Business.
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| 650 |
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|a Industrial management.
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| 650 |
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|a Leadership.
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| 650 |
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|a Communication.
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| 650 |
1 |
4 |
|a Business and Management.
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| 650 |
2 |
4 |
|a Business Strategy/Leadership.
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| 650 |
2 |
4 |
|a Communication Studies.
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| 650 |
2 |
4 |
|a Media Management.
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| 700 |
1 |
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|a Heinonen, Jouni.
|e author.
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| 710 |
2 |
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|a SpringerLink (Online service)
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| 773 |
0 |
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|t Springer eBooks
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| 776 |
0 |
8 |
|i Printed edition:
|z 9783319220079
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| 830 |
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|a Management for Professionals,
|x 2192-8096
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| 856 |
4 |
0 |
|u http://dx.doi.org/10.1007/978-3-319-22008-6
|z Full Text via HEAL-Link
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| 912 |
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|a ZDB-2-BUM
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| 950 |
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|a Business and Management (Springer-41169)
|
