The Reputable Firm How Digitalization of Communication Is Revolutionizing Reputation Management /
This book revisits the concept of reputation, bringing it up to date with the era of social media and demonstrating the significance of a good reputation for making sustainable business. Using an easy-to-follow approach, the authors present all key aspects business leaders should know about reputati...
| Main Authors: | Aula, Pekka (Author), Heinonen, Jouni (Author) |
|---|---|
| Corporate Author: | SpringerLink (Online service) |
| Format: | Electronic eBook |
| Language: | English |
| Published: |
Cham :
Springer International Publishing : Imprint: Springer,
2016.
|
| Series: | Management for Professionals,
|
| Subjects: | |
| Online Access: | Full Text via HEAL-Link |
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