The Reputable Firm How Digitalization of Communication Is Revolutionizing Reputation Management /

• Κύριοι συγγραφείς: Aula, Pekka (Συγγραφέας), Heinonen, Jouni (Συγγραφέας)
• Συγγραφή απο Οργανισμό/Αρχή: SpringerLink (Online service)
• Μορφή: Ηλεκτρονική πηγή Ηλ. βιβλίο
• Γλώσσα: English
• Έκδοση: Cham : Springer International Publishing : Imprint: Springer, 2016.
• Σειρά: Management for Professionals,
• Θέματα: Business.; Industrial management.; Leadership.; Communication.; Business and Management.; Business Strategy/Leadership.; Communication Studies.; Media Management.

This book revisits the concept of reputation, bringing it up to date with the era of social media and demonstrating the significance of a good reputation for making sustainable business. Using an easy-to-follow approach, the authors present all key aspects business leaders should know about reputati...

Πίνακας περιεχομένων:

• Reputation
• Digital Revolution of Communication
• Towards an Accountable Firm
• The Power of Corporate Purpose
• Extended Culture
• Stakeholders Revised
• Risk of Risks
• Evidence-Based Reputation Management
• The Reputable Firm.