The Reputable Firm How Digitalization of Communication Is Revolutionizing Reputation Management /
This book revisits the concept of reputation, bringing it up to date with the era of social media and demonstrating the significance of a good reputation for making sustainable business. Using an easy-to-follow approach, the authors present all key aspects business leaders should know about reputati...
Κύριοι συγγραφείς: | , |
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Συγγραφή απο Οργανισμό/Αρχή: | |
Μορφή: | Ηλεκτρονική πηγή Ηλ. βιβλίο |
Γλώσσα: | English |
Έκδοση: |
Cham :
Springer International Publishing : Imprint: Springer,
2016.
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Σειρά: | Management for Professionals,
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Θέματα: | |
Διαθέσιμο Online: | Full Text via HEAL-Link |
Πίνακας περιεχομένων:
- Reputation
- Digital Revolution of Communication
- Towards an Accountable Firm
- The Power of Corporate Purpose
- Extended Culture
- Stakeholders Revised
- Risk of Risks
- Evidence-Based Reputation Management
- The Reputable Firm.