The Reputable Firm How Digitalization of Communication Is Revolutionizing Reputation Management /

• Main Authors: Aula, Pekka (Author), Heinonen, Jouni (Author)
• Corporate Author: SpringerLink (Online service)
• Format: Electronic eBook
• Language: English
• Published: Cham : Springer International Publishing : Imprint: Springer, 2016.
• Series: Management for Professionals,
• Subjects: Business.; Industrial management.; Leadership.; Communication.; Business and Management.; Business Strategy/Leadership.; Communication Studies.; Media Management.

This book revisits the concept of reputation, bringing it up to date with the era of social media and demonstrating the significance of a good reputation for making sustainable business. Using an easy-to-follow approach, the authors present all key aspects business leaders should know about reputati...

Table of Contents:

• Reputation
• Digital Revolution of Communication
• Towards an Accountable Firm
• The Power of Corporate Purpose
• Extended Culture
• Stakeholders Revised
• Risk of Risks
• Evidence-Based Reputation Management
• The Reputable Firm.