APA (7th ed.) Citation

SpringerLink (Online service) & Plangger, K. (2016). Thriving in a New World Economy: Proceedings of the 2012 World Marketing Congress/Cultural Perspectives in Marketing Conference. Springer International Publishing : Imprint: Springer.

Chicago Style (17th ed.) Citation

SpringerLink (Online service) and Kirk Plangger. Thriving in a New World Economy: Proceedings of the 2012 World Marketing Congress/Cultural Perspectives in Marketing Conference. Cham: Springer International Publishing : Imprint: Springer, 2016.

MLA (8th ed.) Citation

SpringerLink (Online service) and Kirk Plangger. Thriving in a New World Economy: Proceedings of the 2012 World Marketing Congress/Cultural Perspectives in Marketing Conference. Springer International Publishing : Imprint: Springer, 2016.

Warning: These citations may not always be 100% accurate.