Thriving in a New World Economy Proceedings of the 2012 World Marketing Congress/Cultural Perspectives in Marketing Conference /

• Συγγραφή απο Οργανισμό/Αρχή: SpringerLink (Online service)
• Άλλοι συγγραφείς: Plangger, Kirk (Επιμελητής έκδοσης)
• Μορφή: Ηλεκτρονική πηγή Ηλ. βιβλίο
• Γλώσσα: English
• Έκδοση: Cham : Springer International Publishing : Imprint: Springer, 2016.
• Σειρά: Developments in Marketing Science: Proceedings of the Academy of Marketing Science,
• Θέματα: Business.; Marketing.; Leadership.; Sales management.; Business and Management.; Business Strategy/Leadership.; Sales/Distribution.

This volume includes the full proceedings from the 2012 World Marketing Congress and Cultural Perspectives in Marketing held in Atlanta, Georgia with the theme Thriving in a New World Economy. The focus of the conference and the enclosed papers is on global marketing thought, issues  and practices....

Πίνακας περιεχομένων:

• Session 1.1: Exploring and Exploiting Relationships in Business Markets
• Session 1.2: Understanding the Sales Force
• Session 1.3: Entrepreneurship & Family Business in the Global Marketplace
• Session 1.4: Embedding Ethics in Corporate Practice
• Session 1.5: Customer Evaluation and Cultural Embeddedness
• Session 2.1: When Firms Get Talkative: A Look at Corporations and Social Media
• Session 2.2: Meet the Editors
• Session 2.3: Research Issues in Various Markets
• Session 2.4: Sustainable Consumption
• Session 2.5: Aspects of Destination Management
• Session 3.1: Advertising in a Connected World
• Session 3.2: Marketing in Emerging Markets
• Session 3.3: Brand and Communication Strategies
• Session 3.4. Profitable Selling
• Session 3.5. Thinking Strategically
• Session 4.1: Service Delivery in Emerging Economies
• Session 4.2. Entertainment & Leisure Consumption
• Session 4.3: Marketing Marketing Education
• Session 4.4: Conspicuous Consumption or Value Choices?
• Session 4.5: Consumers and Health Care
• Session 5.1: How Customers are Served in BRICS
• Session 5.2: Entertainment & Leisure Marketing
• Session 5.3: Selling and Consuming
• Session 5.4: Understanding Tourism/Tourist Behavior
• Session 5.5: Product, Pricing, and Channel Strategies
• Session 7.1: Electronic and Interactive Marketing
• Session 7.2: Engaging Students – The Importance of Subject Matter
• Session 7.3: Promotional Strategies
• Session 7.4: Socially Responsible Marketing
• Session 7.5: Buying Behavior
• Session 8.1: Dimensions of Corporate Social Responsibility
• Session 8.2: Exploring the ‘Why’ and ‘How’ of Consumer Interactions in a Web 2.0 World
• Session 8.4: Cultural Issues in Branding and Communication
• Session 8.5: Retailing Relationships
• Session 9.1:. Understanding How Consumers use the Social Web 314.-  Session 9.4: Marketing in the Health Care Industry
• Session 9.5: Decision Making
• Session 10.1: Organizational Behavior - Internal and External Factors
• Session 10.2: Maximizing your Teaching Tools
• Session 10.3: Marketing Challenges in BRICS
• Session 10.4: Service Innovation and Customer Management
• Session 10.5: Wine Marketing.