APA (7th ed.) Citation

SpringerLink (Online service), Campbell, C., & Ma, J. (2016). Looking Forward, Looking Back: Drawing on the Past to Shape the Future of Marketing: Proceedings of the 2013 World Marketing Congress. Springer International Publishing : Imprint: Springer.

Chicago Style (17th ed.) Citation

SpringerLink (Online service), Colin Campbell, and Junzhao Ma. Looking Forward, Looking Back: Drawing on the Past to Shape the Future of Marketing: Proceedings of the 2013 World Marketing Congress. Cham: Springer International Publishing : Imprint: Springer, 2016.

MLA (8th ed.) Citation

SpringerLink (Online service), et al. Looking Forward, Looking Back: Drawing on the Past to Shape the Future of Marketing: Proceedings of the 2013 World Marketing Congress. Springer International Publishing : Imprint: Springer, 2016.